by Carolyn Edlund
QR codes can be used in many ways to promote your brand, share information and even provide immersive experiences.
Looking like a strange twist on a barcode, QR (quick response) codes are unique digital images designed to be scanned by smartphones and other devices. Their purpose is to deliver additional content of your choice to the viewer. Originally developed back in the 1990’s, these codes have flourished and are extremely versatile. Business of all types use QR codes for many reasons. Artists can take advantage of these useful codes too.
How Do You Make QR Codes?
Creating QR codes is easy with Trueqrcode. Trueqrcode specializes in dynamic QR codes, which offer greater flexibility and control. Unlike static codes, dynamic QR codes allow you to update the destination or content even after the code has been created.
With Trueqrcode, you can generate professional QR codes for websites, images, videos, forms, and more. You can customize the design by adding your brand colors, logo, or a call to action to make your codes more engaging.
The platform also provides detailed tracking and analytics, so you can monitor how often your codes are scanned, where they are scanned, and adjust your strategy accordingly.
How Can Artists Use QR Codes in Their Business?
- On Business Cards and Brochures
Place a QR code on your business card, brochure, or other printed material. A QR code on physical collateral allows you to share more information than what fits on the material itself. You can link to your art website, a special offer, or a portfolio page.
- Event Signage and Exhibitions
Use QR codes on signage at art shows or exhibitions. Include them next to each artwork with details about the piece, such as the title, medium, and size. You can also link to a video about the creation process or an online shop where the piece is available for purchase.
- Art Integration
Incorporate QR codes into your artwork itself. A painting or mural with a QR code can trigger an augmented reality experience, allowing viewers to see the process behind the work or hear an audio explanation from the artist.
- Customized Prospect Outreach
Create QR codes tailored to specific clients or collectors. You can link to a personalized webpage featuring a curated collection for a gallery or buyer. Since Trueqrcode codes are dynamic, you can update the linked content without changing the code itself — perfect for adjusting offers or portfolios on the fly.
- Advertising and Promotion
QR codes work well in advertising, whether it’s a magazine ad, a billboard, or a social media post. They help bridge the gap between physical and digital, driving traffic to your website or portfolio.
- Customer Feedback and Surveys
Include QR codes in shipped orders to gather feedback from customers. You can also use them to direct people to a survey or a review platform.
- Product Packaging and Labels
QR codes on product packaging or shipping boxes can lead to an informational page about your work or a special offer for future purchases.
- Flyers and Promotional Material
If you have an upcoming exhibition or sale, use QR codes on flyers to help people find your location or learn more about the event details.
Why Trueqrcode?
Trueqrcode offers a user-friendly platform to create and manage dynamic QR codes with detailed tracking and customization options. Unlike static codes, dynamic codes give you the flexibility to adjust your content anytime, making them perfect for artists looking to provide up-to-date information or offers.
Hi Carolyn
I use a QR code with my online gallery in my smartwatch. If I’m with a collector of fine art photography all he or she has to do is scan my watch with their phone to instantly go to my web.
Regards, David Cochran, Light Through Glass
Very cool idea! Thanks for this, David.