How to Use AI to Create a Custom Art Marketing Plan

by Carolyn Edlund

Do you need a plan to market and sell your artwork? Believe it or not, using an AI tool with specific prompts can create a detailed roadmap for you. Watch our video to learn how!

 

How to Make a Custom AI Marketing Plan

 

If you are an artist struggling to turn a profit in your small business, it can be overwhelming to market your art. After all, being creative doesn’t mean you have a talent for sales. But it doesn’t have to be hard. By using AI tools, you can identify your audience and outline specific proactive steps that will produce tangible results from your efforts. How can you do this? At Artsy Shark, we’ve released a new YouTube video that offers a powerful ChatGPT prompt to generate personalized marketing plans specifically for you as an artist.

What This Delivers

The video introduces viewers to a comprehensive prompt that functions like a professional marketing consultation. Once you answer specific questions about your art business, the AI generates a tailored strategy covering:

  • Audience Insights: Identifying exactly who your ideal collectors are
  • Optimal Marketing Channels: Determining the best platforms for your specific artwork
  • Content Strategy: Creating engaging content that resonates with your audience
  • Brand Positioning: Communicating your unique value proposition
  • Sales & Growth Strategy: Sustainable approaches to increase revenue
  • Time Management: Marketing efficiently without sacrificing creative time

Real Success Stories

The video also shares some compelling real-world examples of artists who took this important step. They include a painter who shifted from unproductive Instagram posts to Pinterest and blogging. By making this strategic pivot, she was able to double her print sales within just three months.

Another example features an abstract artist who was marketing to “everyone” with no results. By identifying interior designers as his ideal clients, he was able to reach out strategically. Ultimately, he began receiving consistent commission requests.

Also mentioned is the case of a retired artist with limited tech skills who was overwhelmed by digital marketing. Her customized plan focused on local gallery partnerships and simple email marketing. This scaled-down approach was more comfortable for her to undertake, and led to her first significant art sale.

How to Implement This Strategy

The video offers a straightforward three-step process:

  1. Copy the prompt provided in the video description
  2. Answer the questions with detailed information about your art business
  3. Let ChatGPT or another AI tool generate your personalized marketing strategy

The video emphasizes that the quality of your answers directly impacts the effectiveness of your plan. The more specific you are, the better your results will be.

Why This Approach Works

What makes this strategy particularly effective is that it asks the same questions a professional marketing consultant would ask. Instead of generic advice, it helps you create a roadmap specifically designed for your unique vision and the business goals that you have.

For artists who feel they need some guidance to make a marketing plan work, this video offers an accessible, free way to develop professional-level marketing strategies without the overwhelming learning curve or expense of hiring a consultant.

Check out the full video for the complete  prompt and step-by-step instructions on implementing this approach for your art business.

 

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