Artist Storytelling: 10 Content Ideas

by Carolyn Edlund

As a working artist, you are fascinating to the public in general. But you can connect more deeply with people by telling stories about the themes and subjects you use in your work and why they matter.

Storytelling is a method of connecting with others to establish and grow relationships. Since most art sales are made over time to people who come to know what you do and want to acquire your work, stories really matter. Where can you share your stories? On your artist blog, in artwork descriptions on your website, through an email to your followers, on your About page, in personal conversations and elsewhere. Each time you share, it supports and expands your love for the themes you express in your art.

The following is a list of content ideas for stories that matter to potential collectors by relating to what they care about.

1. A Cause You Support: If your artwork is informed by or addresses a particular cause, talk about how you came to create such a body of work. What is your history with this cause? What difference do you feel your artwork will make in the world in support of your stance? How does owning your work help collectors demonstrate their own feelings about the cause?
2. Travel-Inspired Artwork: If your portfolio is based on your own travels, tell your story in conjunction with your visual work. Where did you travel and why? What did you find that surprised you or delighted you about the area? Does your work represent a particular facet of travel, such as rural landscapes or an underwater theme? Your interpretation of the travel experience may appeal to others who value them as well. The stories you tell will often dovetail with those of your collectors.
3. Local or Regional Themes: If your work honors your hometown, a beloved city or a region, you will have much in common with residents and those with a history or fond memories of the area. Your visual art can tell stories of hidden gems, popular landmarks, customs, or an endearing quirkiness related to these place-based themes.
4. Artist Influences: What made you the artist you are today? Do you view other artists, authors, philosophers, or historical figures as having a major influence on your artistic vision and the direction of your creative work? Talk and write about why you admire or respect them. Did they do groundbreaking work, or introduce new and exciting ideas to the world? How did this affect you, and how is their influence seen in the art you create?
5. The Natural World: Nature undoubtedly is the greatest muse for artists throughout history. Our world is endlessly creative and evolving, and fascinating to all who observe it. It’s not hard to relate to people in general who appreciate the natural world and want to own art that brings nature into their personal surroundings. Thoughtfully write stories that authentically tell your experience, and you will connect with others who love what you do, and want to become collectors of your nature-inspired art.
6. Spiritual Themes: Explore the spiritual dimensions present in your art. Share the spiritual concepts, beliefs, or experiences that inspire your creations. Whether it’s themes of transcendence, mindfulness, or interconnectedness, articulate how spirituality infuses meaning into your work.
7. Healing Aspects of Your Art: Reveal any therapeutic or healing qualities embedded within your art. Share stories of how your artwork has touched individuals on an emotional or psychological level, providing solace, comfort, or inspiration. Highlighting these healing aspects can resonate deeply with collectors seeking art for its transformative power.
8. Micro-Niches: Artists often dive deeply into specific personal interests, ranging from vintage cars to microscopic worlds to space travel. Despite how niche these interests may seem, the global reach available to you ensures there is undoubtedly an audience interested in what you do. No matter how narrow the niche, there are individuals out there who share your passion and eagerly await the unique perspective you bring to your art.
9. Studio Sneak Peek: Offer a glimpse into your artistic process by sharing behind-the-scenes stories from your studio. This type of storytelling works well with lots of images or even a video format. Take your audience on a journey through your creative workspace from initial sketches through the finished piece of art. Providing a sneak peek into your studio life adds a personal touch to your storytelling.
10. Your Technique and Signature Style: Detail the techniques and stylistic elements that define your artwork. Explain the creative choices behind your signature style, from brush strokes to color palettes. By sharing insights into your technique, you offer collectors a deeper appreciation for the craftsmanship behind your art.

By embracing storytelling, you enrich the narrative of your art. And, you can forge meaningful connections with your audience, inviting them to become part of your creative journey.

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