Art marketing is challenging and time-consuming. Here’s how an old standby can be one of your secret weapons.
Evolution of an Expatriate Artist
Traveling and living internationally has dramatically influenced artist Rajul Shah’s aesthetic, technique and potential markets. She shares her story and what she has learned as an expat.
Muse vs. Market: How to Write Your Brand Story
Selling the purpose behind a brand has a decades-strong loyalty with marketers and entrepreneurs. Here’s how artists can use the same formula to “Find the Why?” and claim their voices in the marketplace.
How I Set and Reached My Art Sales Goals
What happens when an artist takes a proven business approach to setting and reaching goals? Painter Tom Blood shares his process and results.
Art as a Bridge to Healing
Terri Albanese used her art to help others express gratitude to frontline workers during the pandemic.
What Artists Should Know about The Corporate Market
The corporate sector may be a lucrative market for artists whose work is appropriate and who have the ability to work with other professionals to serve large clients.
Selling Art? Know the Decision Maker
Increase your art sales by understanding your buyer and their motivations.
Price Your Art Like a Professional
Price your art to reflect it’s value in the marketplace and pay yourself a profit.
Create an Amazing About Page on Your Art Website
The About page is one of the most-visited on every website. Here’s how to make yours more compelling.
Success is Often Who You Know
How can developing a strong network of connections grow your art business?
The Future of Art Fairs and Festivals
The 2020 pandemic wreaked havoc on live art events, forcing cancellations and changes to an entire industry. What does this mean for artists going forward?
Write Subject Lines that Get Your Emails Opened
Each email in an inbox has about two seconds to capture attention. Here’s how to grab attention and get your message opened.
Setting and Reaching Your Art Business Goals
What do you want to achieve? Define your vision, set specific goals, and build a road map to get there.
Self-Curate Your Artist Portfolio
How to review and revise your artist portfolio to give a versatile and professional presentation.
