4 Ways Artists Can Lose Customers

Four potential pitfalls that could deter prospective buyers of your art—have you encountered any of these challenges?

Your Power as an Entrepreneur

Starting your own business is empowering. It puts you in the position to make decisions and control your own destiny.

What To Do After Closing the Sale

You’ve made a sale of your art or handmade work, and your customer is thrilled. Now what?

Start Selling Your Art Locally

The easiest place to sell your work might be near your home. Use these tips to meet local business people, contacts and collectors.

Discounting Your Art? Think Again

Cutting prices might be the first thing that comes to mind when you want to increase your sales. But it could be your worst move.

Get More Publicity for Your Art

Want more exposure for your art or handmade work? Here’s how to create a buzz on social media and with the press to reach a broader audience.

What is Generative AI and How Does it Impact Artists?

Expert Carly Rector gives an overview of recent developments in generative AI and how they impact artists and the art industry.

How Artists Who Wholesale Can Consign Strategically

There are times when using consignment can be beneficial, even for artists who generally wholesale their work.

Stay Focused and Stop Chasing Money

You are the only one who can determine the future of your creative business. Don’t allow others to distract you from your purpose.

How Direct Mail Can Boost Your Art Business

Is direct mail old fashioned? Maybe… but it provides another form of outreach to help grow your business.

Artist Social Network Deep Dive

José Art Gallery is a social network for art industry professionals and a destination for art sales.

Cultivate Your Ideal Clientele

Instead of appealing to the general public, create a mindset and professional presentation to fit the collector you want to attract.

What You Can Learn from Your Competition

Building a small creative business doesn’t mean you have to reinvent the wheel. There is plenty to learn from others.

Make Your Art Images Web-Friendly & Optimized

Professional photographer Kelly Heck explains how to work with photos of your art to optimize them for the web.