Instead of appealing to the general public, create a mindset and professional presentation to fit the collector you want to attract.
What You Can Learn from Your Competition
Building a small creative business doesn’t mean you have to reinvent the wheel. There is plenty to learn from others.
Make Your Art Images Web-Friendly & Optimized
Professional photographer Kelly Heck explains how to work with photos of your art to optimize them for the web.
Sell Art to Corporate Clients
Is your art appropriate for placement in a commercial environment? Here’s how to enter the marketplace for this sales channel.
Use Press Releases to Get Your Artwork Noticed
Promote your artwork by writing press releases to spread the word. Here are two kinds you should know about.
The Artist’s Guide to Building an Effective Website
Want to sell your artwork online directly through your artist website? Start with these basics to impress and convert visitors.
Should You Donate Your Artwork?
Some ideas and alternatives for artists who have been asked to donate their artwork to a charitable cause.
Jumping In With Both Feet
You can keep the day job and build your business slowly, or jump in with both feet and sink or swim. Which one did you choose?
The Myth of the Starving Artist
Have you convinced yourself of any of these common beliefs that are destructive to artists in business? Let’s set them straight.
The Power of Wholesale
Are you selling your creative work in the wholesale marketplace? You probably have more control than you think.
How to Give Great Press Interviews
Here’s how you as an artist can create a plan, attract the press and provide a terrific interview on your own terms.
Insurance Basics for Artists
Are you aware of the types of insurance your art business should have to protect against loss and liability?
How to Use ChatGPT for Art Marketing
Artificial intelligence can be incredibly useful for artists who need to produce ideas and add a professional touch to their marketing.
Can You Sell an Art Business?
What’s the potential for creative entrepreneurs looking for an exit strategy? Here are some options for artists.
