Never, ever apologize for your art or your talent. And don’t present your work as less than.
The Power of Consultative Selling
Use your knowledge and experience to make recommendations that will help your customers purchase just the right piece that they will love.
Creating a Jewelry Collection
By doing an actual planned and designed collection, I feel I can tell a better story about me, and about my work, and speak more directly to my target market.
Interview Tips for Artists
You’ve connected with a member of the press and gotten an interview scheduled. Congratulations! Now what?
Going Belly Up
You want to start your own business as an artist. But what if you fail? And what would happen if you could not fail?
Documenting the Stolen Scream
Noam’s scream photo was blatantly ripped off and sold many times over, being credited to other people, even unscrupulous artists making lots of money selling it.
How Art is Chosen for Television and the Movies
Have you ever wondered how artists get their work onto movie sets and television shows? Here’s one expert who knows the inside story.
Colorful Booth Design
How “wow” is your show booth? These artists show off their work in appealing, inviting exhibits at trade shows.
Sell Your Customers on Value
As you begin to define your target customer, and what they care about, sell your customer on what they value when presenting your work.
Selling to Large Retailers
I highly encourage small businesspeople to meet with a regional buyer, or even a store level buyer, if they have the latitude to place orders.
Selling to Large Retailers
Want to join the “big leagues” and get your work into chain stores? Here’s how to survive and thrive without losing your shirt.
Selling to Niche Markets/Wedding Industry
Michigan-based calligrapher Jennifer Buck of Graceful Expressions used multiple smart strategies to market and grow her creative business.
Gotcha Covered – Insurance Resources for Artists
Compared to being a defendant in a liability lawsuit or losing your studio, office contents and inventory in a fire or disaster, insurance premiums are an incredible deal.
An Artist’s View of Art Publishing – Part 2
As an artist, you are free to pursue your craft in the manner of your choosing. But the business side of the art world is no different than many others – timing plays a big part in things.
