How to Revive a Dormant Email List

If you’ve neglected to send email campaigns on a regular basis, your list may have gone cold. Here’s how to reengage with subscribers.

6 Things Artists Must Stop Doing—Now!

Are you guilty of any of these self-destructive activities? Stop right now. They won’t help your art business or your sales.

Are You Making These Website Mistakes?

Want to improve your online art sales? Avoid these mistakes that can cost you opportunities and customers.

Know the “Why” Behind Your Art

It’s essential to be able to articulate the concept behind your work and how it relates to what your audience cares about and values

The Artist’s Guide to Getting Your Art Seen

Just starting out as an artist in business? Here’s how to get your work out there quickly, find opportunities and move forward.

How Artists Can Attract Press Coverage

Want to get some publicity for your art business? Use these tips to reach out to press members and be noticed.

The Trust Factor

Gaining trust is a basic factor when marketing and selling your work online. How can you build trust with your customers?

They’re Not Your Customers!

Most people don’t want your art. That doesn’t matter. Here’s how to cut through all the noise and find your target audience.

Increase the Value of Your Art & Grow Sales

Discover two powerful strategies to enhance your art business, increasing the professional and personal perceptions of your art’s value.

Diversify Your Income to Maximize Art Sales

Consider adding new methods of earning that can even out your art business income and help your bottom line.

The 80/20 Rule for Artists

The 80/20 Pareto principle could be one of the most impactful aspects of your art business. Here’s how it works.

Nurture Your Existing Art Collectors

An existing customer base can be a goldmine for an artist in business. Don’t overlook this important asset.

How to Make Money as an Artist

Entrepreneur Magazine recently released a podcast that profiles an aspiring New York City photographer transforming a dream into a business.

Art Business Checklist for Fourth Quarter

Fourth quarter is the perfect time for artists to supercharge marketing, sales and planning. Here’s your checklist.