How to Use Testimonials to Sell More Art

Testimonials can be quotes from your existing customers who have a positive experience to share about how your art has enhanced their lives.

How an Entrepreneur Built an Online Wearable Art Business

Israeli entrepreneur Shahaf Gal runs Bones and Balloons, a fun, contemporary clothing and accessories company that sells wearables featuring colorful collage designs.

Artist Success: Turning Publicity Into Sales

Painter Elisa Sheehan received major media attention for her art, and turned those opportunities into sales.

How to Share Your Life as an Inspired Artist

Many people wish they could be artists, and imagine the artist’s life is passionate, free and creative. That might not always be true, but what you share with your audience can shape the interest they have in your work.

Use Online Apps to Market Your Art

As an artist, one of the hardest things is to stand out from the crowd. Posting your latest work is great, but what about between those days/weeks that you’re working on a newbie?

Artist Success: Marketing Tips from a Pro

People are losing those ‘real life’ connections and I think they miss them. My events connect me to my collectors and create excitement for each of us

Artist-Run Gallery Space as a Model for Success

These self-directed artists didn’t seek gallery representation. Instead, they opened their own retail spaces to display art and interact with collectors.

Studio Production Goes to the Wholesale Marketplace

The line is constantly changing in order to provide a variety of price points as well as fresh colorways to keep existing clients interested and attract new clients.

Licensed Art Goes to the Wholesale Marketplace

by Carolyn Edlund Two licensed artists recently represented their work at a wholesale trade show. Here’s how their designs evolved from idea to products sold in retail stores.     Inspired by her background in classical illustration, artist Cherish Flieder started painting abstracts to grow and explore artistically. One of her designs was spotted by Anne […]

Post-Sale Strategies to Grow Your Art Business

After a sale has closed and a customer is particularly pleased with their purchase, you may want to ask them for a testimonial.

5 Tips to Make Your Portfolio Images Web Friendly

Before uploading images to your website, you should always resize them smaller and save them at a lower quality.

Why Artists Must Have a Brand Story

Ultimately, a brand story must speak to the audience, not just about the artist.

Your Art Portfolio Checklist

These days, many people will never view your portfolio in person – they must rely on digital images, which makes this task even more important.

How Focus Changed My Photography Business

Embracing a cause and a purpose took this photographer from unknown to memorable. Dawn Whitmore shares her story and how she gained traction in a niche market.