Having a website is one of the primary marketing channels available to Artists. If you are considering adding a way for collectors to buy directly from your website, you are not alone.
How One Artist Exploded Her Social Media Following
Potter Julie Spako didn’t start out to become a social media start, but she found a method of building an enormous following on Instagram and Pinterest, which has increased her sales.
Lessons Learned While Building a Small Business
What has been most effective in my own business has a lot in common with the artists I’ve worked with who are building their own.
Why Artists Must Develop a Network
Developing and growing a strong and diversified network of contacts is a proven component of successful art careers.
4 Essential Strategies for Selling Art Online
Many artists want to capture a piece of the online market. Use these strategies to provide a compelling customer experience that leads to the sale.
What Artists Must Know about Exhibiting at Art Fairs
Ray Beldner, the founder of stARTup Art Fair, gives an inside look at the art fair world, and what artists should know before committing to exhibit at these events.
Conversation with a Color Consultant
A conversation with artist and color consultant Barbara Jacobs reveals what artists need to know about interior color choices and design.
New Report on the Working Artist
This groundbreaking new report explodes myths about visual artists. It measures their impact on the economy and society, and reveals the importance of business education to their success.
5 Ways to Grow Your Art Business
Working as an artist and growing a successful business at the same time can feel overwhelming. Use these tips to stay focused, consistent and motivated.
A Top Artist Advocate Speaks
Arts leader and advocate Rickie Leiter has worked tirelessly to provide support and resources for artists of all types. She offers her views on the current state of the industry and what artists need to know.
How Artists Can Look Their Best in Photos
Today, artists connect directly with the public more than ever. They want to know you better, which means you’ll need photographs of yourself for marketing use. Want to look your very best? Use these tips from professional photographer Kelly Heck.
Art Business Checklist & Cheat Sheet
Building an art business? You will need knowledge, planning, organization and presentation skills. Here’s our checklist with links to articles on many topics.
How to Use Testimonials to Sell More Art
Testimonials can be quotes from your existing customers who have a positive experience to share about how your art has enhanced their lives.
How an Entrepreneur Built an Online Wearable Art Business
Israeli entrepreneur Shahaf Gal runs Bones and Balloons, a fun, contemporary clothing and accessories company that sells wearables featuring colorful collage designs.
