by Carolyn Edlund Two licensed artists recently represented their work at a wholesale trade show. Here’s how their designs evolved from idea to products sold in retail stores. Inspired by her background in classical illustration, artist Cherish Flieder started painting abstracts to grow and explore artistically. One of her designs was spotted by Anne […]
Post-Sale Strategies to Grow Your Art Business
After a sale has closed and a customer is particularly pleased with their purchase, you may want to ask them for a testimonial.
5 Tips to Make Your Portfolio Images Web Friendly
Before uploading images to your website, you should always resize them smaller and save them at a lower quality.
Why Artists Must Have a Brand Story
Ultimately, a brand story must speak to the audience, not just about the artist.
Your Art Portfolio Checklist
These days, many people will never view your portfolio in person – they must rely on digital images, which makes this task even more important.
How Focus Changed My Photography Business
Embracing a cause and a purpose took this photographer from unknown to memorable. Dawn Whitmore shares her story and how she gained traction in a niche market.
How to Photograph Your Artwork
When selling art, presentation is key. You need excellent images, ideally taken by a professional photographer. If that’s not feasible, use these tips to photograph your artwork yourself.
Breaking into New Art Markets: It’s All About Targeting
Photographer Steve Bennett talks about his experience targeting new art markets for his creative work.
How One Artist Succeeded with a Pop-Up Gallery
Irving took a proactive stance with her business and decided to present and sell her work directly to the public in a self-sponsored pop-up gallery environment.
Art Career Hot Streaks and How to Keep Them Hot
Unpredictably, and often fueled by viral posts on social media, an artist’s work can become a trending topic and publicity can soar, at least temporarily.
How I Earn a Living as a Full-Time Artist
As artists, we tend to obsess over the criticism or live for the positive comments. Instead, keep a distance from all of that and put it in perspective.
6 Steps to More Online Art Sales
An appealing website layout with professional presentation, intuitive functionality and an easy method of checkout will smooth the way for people who visit your site to begin to learn more about you and your work.
Instagram Story Tips for Artists
As the social media platform that drives more art sales than any other, Instagram provides an important opportunity to capture followers who are interested in your artwork and keep them informed as to what you’re doing.
Does Your Art Business Need a Media Kit?
It’s easier than you think to assemble a media kit. This versatile marketing tool can help to promote your art and your business.
