Ultimately, a brand story must speak to the audience, not just about the artist.
Your Art Portfolio Checklist
These days, many people will never view your portfolio in person – they must rely on digital images, which makes this task even more important.
How Focus Changed My Photography Business
Embracing a cause and a purpose took this photographer from unknown to memorable. Dawn Whitmore shares her story and how she gained traction in a niche market.
How to Photograph Your Artwork
When selling art, presentation is key. You need excellent images, ideally taken by a professional photographer. If that’s not feasible, use these tips to photograph your artwork yourself.
Breaking into New Art Markets: It’s All About Targeting
by Steve Bennett Differentiate Your Art to Rise Above the Noise The first words that an art business consultant said to me after reviewing my portfolio were, “Your pictures of the Grand Canyon are lovely. But so are the photos of thousands of other photographers. Good luck trying to make a living selling them.” My […]
How One Artist Succeeded with a Pop-Up Gallery
Irving took a proactive stance with her business and decided to present and sell her work directly to the public in a self-sponsored pop-up gallery environment.
Art Career Hot Streaks and How to Keep Them Hot
Unpredictably, and often fueled by viral posts on social media, an artist’s work can become a trending topic and publicity can soar, at least temporarily.
How I Earn a Living as a Full-Time Artist
As artists, we tend to obsess over the criticism or live for the positive comments. Instead, keep a distance from all of that and put it in perspective.
6 Steps to More Online Art Sales
An appealing website layout with professional presentation, intuitive functionality and an easy method of checkout will smooth the way for people who visit your site to begin to learn more about you and your work.
Instagram Story Tips for Artists
As the social media platform that drives more art sales than any other, Instagram provides an important opportunity to capture followers who are interested in your artwork and keep them informed as to what you’re doing.
Does Your Art Business Need a Media Kit?
It’s easier than you think to assemble a media kit. This versatile marketing tool can help to promote your art and your business.
The GDPR and Your Art Business
What you need to know to comply with the GDPR, which has new online privacy laws.
Find and Focus on Your Art Market
Are you going in too many directions with your art business? You’ll achieve better results by getting organized and focus on appropriate markets.
How Artists Can Approach the Press
Want to attract press attention for your art? A thoughtful, planned approach gets the best results.
