As an artist, one of the hardest things is to stand out from the crowd. Posting your latest work is great, but what about between those days/weeks that you’re working on a newbie?
Artist Success: Marketing Tips from a Pro
People are losing those ‘real life’ connections and I think they miss them. My events connect me to my collectors and create excitement for each of us
Artist-Run Gallery Space as a Model for Success
These self-directed artists didn’t seek gallery representation. Instead, they opened their own retail spaces to display art and interact with collectors.
Studio Production Goes to the Wholesale Marketplace
The line is constantly changing in order to provide a variety of price points as well as fresh colorways to keep existing clients interested and attract new clients.
Licensed Art Goes to the Wholesale Marketplace
by Carolyn Edlund Two licensed artists recently represented their work at a wholesale trade show. Here’s how their designs evolved from idea to products sold in retail stores. Inspired by her background in classical illustration, artist Cherish Flieder started painting abstracts to grow and explore artistically. One of her designs was spotted by Anne […]
Post-Sale Strategies to Grow Your Art Business
After a sale has closed and a customer is particularly pleased with their purchase, you may want to ask them for a testimonial.
5 Tips to Make Your Portfolio Images Web Friendly
Before uploading images to your website, you should always resize them smaller and save them at a lower quality.
Why Artists Must Have a Brand Story
Ultimately, a brand story must speak to the audience, not just about the artist.
Your Art Portfolio Checklist
These days, many people will never view your portfolio in person – they must rely on digital images, which makes this task even more important.
How Focus Changed My Photography Business
Embracing a cause and a purpose took this photographer from unknown to memorable. Dawn Whitmore shares her story and how she gained traction in a niche market.
How to Photograph Your Artwork
When selling art, presentation is key. You need excellent images, ideally taken by a professional photographer. If that’s not feasible, use these tips to photograph your artwork yourself.
Breaking into New Art Markets: It’s All About Targeting
Photographer Steve Bennett talks about his experience targeting new art markets for his creative work.
How One Artist Succeeded with a Pop-Up Gallery
Irving took a proactive stance with her business and decided to present and sell her work directly to the public in a self-sponsored pop-up gallery environment.
Art Career Hot Streaks and How to Keep Them Hot
Unpredictably, and often fueled by viral posts on social media, an artist’s work can become a trending topic and publicity can soar, at least temporarily.
