You can’t be successful until you know exactly what you want and you have a clear picture in your mind of what success means to you.
Marketing Strategies for Photographers
Photographer’s representative Maria Piscopo has written a definitive guide for marketing photography.
How and Why to Use Photos of Art in Progress
In progress photos are more casual than portfolio or jury shots, and thus they are perfectly suited for social media, where conversations may revolve about a piece that you are busy creating.
How and Why to Use Detail Shots of Your Art
If your work isn’t being seen in person, a detail shot can unravel the mystery of how it’s made and the materials used.
The Benefits of Automating Your Social Media Posts
There are many choices in automation software and apps that you can utilize to preschedule and post to multiple platforms at once.
How to Add Extra Links to Your Instagram Profile
These two websites help make the most of that single Instagram profile link by providing a larger selection of links for readers to choose from when they click it.
Three Fun Apps to Help Your Art Marketing
These apps give you new ways to use your images, and they’re absolutely free!
New .art Domains Now Available
An .art ending identifies the website as art-related, much as the .org ending identifies a nonprofit organization, and can be helpful in online search results.
Most of Your Art Marketing Will Fail. Keep Going.
The people who do care about original art are fewer. And the ones who care about your art are fewer still. Don’t give up.
Know Your Customer
The more you learn about your target customer, the better you are able to reach them, speak their language, engage them and make sales of your art.
Hiscox Report Reveals New Online Art Sales Trends
Online art sales are in their infancy (only 8.4% of the overall art market), and early adopters often face challenges and frustration.
10 Ways to Share Your Artist Story
As an artist, your story is an integral part of your work and the experience that your collectors have. Here’s how to create it, and share it.
6 Ways to Boost Your Online Art Sales
When a website is the means you have to communicate about your art, you must be sure to share enough information about yourself, your inspiration and your technique to make a connection with the viewer.
One Word That Can Transform Your Art Business
Lack of focus can leave your audience wondering, “What is it that they really do?” or “Is this a hobby?” It can put you in a position of being instantly forgettable.
