Know Your Customer

The more you learn about your target customer, the better you are able to reach them, speak their language, engage them and make sales of your art.

Hiscox Report Reveals New Online Art Sales Trends

Online art sales are in their infancy (only 8.4% of the overall art market), and early adopters often face challenges and frustration.

10 Ways to Share Your Artist Story

As an artist, your story is an integral part of your work and the experience that your collectors have. Here’s how to create it, and share it.

6 Ways to Boost Your Online Art Sales

When a website is the means you have to communicate about your art, you must be sure to share enough information about yourself, your inspiration and your technique to make a connection with the viewer.

One Word That Can Transform Your Art Business

Lack of focus can leave your audience wondering, “What is it that they really do?” or “Is this a hobby?” It can put you in a position of being instantly forgettable.

Why Corporations Collect Art

What are the reasons corporations collect art? There are definite benefits to the company, their employees, clients and the community, as well as to the artists represented in those collections.

Photo Service Helps Build an Amazing Art Portfolio

ProductViz provides quality portfolio-caliber pictures of artwork. We show artists work in an interior setting.

How to Write a Compelling Artist Statement

Your statement should contain only that information you consider most important—to your art and to your goals. Stick to the basics.

Show Your Art Effectively: 3 Steps to an Engaging Display

Placing fewer, stronger works on the wall can also give the visitor an appetite for more.

How Artists Earn: Tattoo Art

Earning a living through the art of tattoo, two artists speak about the business and the challenges they face.

How Artists Earn: Art Commissions

Taking commissions isn’t for everyone; it requires a mindset where the artist is excited about the collaborative effort involved in producing a personalized piece of art.

Boost Your Art Website Rank with Backlinks

Increasing your website’s search ranking helps you get found in online search, build authority for your site and drive more traffic.

How to Determine if an Art Exhibition Space is a Good Fit

A signed contract from both parties, the artist and the venue, is a must to make sure every transaction is transparent and both parties are protected from the unforeseen.

How Artists Earn: Wholesale and Online Retail

There are a lot of ways to make a living from your art these days: online retail, in-person events, consignment and galleries, old-fashioned word-of-mouth, and of course, wholesale.