How Artists Can Build Credibility

People want to buy art from experts, not amateurs. How can you share your expertise and gain credibility as an artist?

Where to Sell Art Online

Want to increase your art sales by selling online? Here’s what you need to know.

Simple Ways to Add Value and Boost Your Sales

Designed to entice, this is adding something that makes them say, “Wow, this is great. I want to buy this”.

The Handmade Marketplace: Virtual Chambers of Commerce

I see a natural progression happening for artists. They look for a place to sell and start out on one of the big marketplaces. They learn the basics, gain confidence, and branch out on their own.

Add a Customized Element When Selling Art

How your customer – and your creative business – can benefit when you offer customization.

Add a Turnkey Element When Selling Art

Why should an artist consider convenience and “ready to use” as an element to build into their offering?

The Truth About SEO for Artists

If you really want to make your SEO and marketing efforts grow wings and fly, you’ll need links and exposure.

Making a Living with Live Painting

These two artists who have both found a niche in the live painting arena. Their venues differ, but their approach is the same.

3 Things Art Collectors Need to Know

Collectors don’t only need to know that the art they are considering is right for them. Here are three important factors that close the sale.

What Motivates Your Collectors?

The art that collectors own also allows them to express their own creativity – because selecting, buying and displaying art is a creative endeavor in itself.

Top 3 Marketing Mistakes Artists Make

Without the kind of marketing clarity that comes from this foundational work, your website and the copy on it will not connect with your target audience.

The Value of Art In Situ

These artists use in situ photos to share their art with customers. Here’s why you should, too.

Boost Your Art Marketing with Printed Materials

Can artists use copy and print services when promoting themselves and their work? Absolutely

A Deaf Artist Offers Inspiration

Chelle DeStefano is an Australian artist. She also happens to be deaf, but has found ways to move beyond her disability to pursue her dreams.