Video Marketing & Artists: Quality Matters

Can a video that shows your studio practice in an emotionally compelling way communicate what you do effectively and build the value of your work too?

How Smart Marketing Boosted My Art Business

Christian artist Deb Minnard is a relative newcomer, just starting out as an entrepreneur. She has a powerful story about taking the initiative with marketing and getting results.

A Distinctive Body of Work

This unique spin on photography that uses the nude human body, whimsy and themes is a strong pull for the customer, and has served Allan Teger well for over 40 years

What’s Going Right with Your Art Business?

The way we build our small businesses is not only by finding out what’s wrong. It’s building on the positive, acknowledging what we are doing right, and what we have accomplished.

4 Actionable Tips to Reach New Art Collectors Online

There are dozens of theoretical ways to get your artwork in front of collectors, but I’m going to give you 4 tips you can use right now to start exposing your artwork to a wider audience of art collectors online.

Art as a Healing Force for Recovery

To support the recovery community, artist Dena Leibowitz developed a line of greeting cards using her designs.

Increase Your Online Art Sales

Now, we get into the fun stuff— using your portfolio to build an online presence.

What Artists Must Know about Digital Images

Once artists get their digital images, the next struggle is understanding and managing their images.

How to Build Profitable Relationships with Galleries

Artists and the galleries that represent them both benefit from taking steps to act as partners with each other.

The Power of a Quality Digital Portfolio

As an artist, having a high-quality digital portfolio is one of the most important things you can do for your career.

How to Create Successful Art Events

You can take your art event from ordinary to extraordinary on any budget.

Tips for Promoting Your Art on Instagram

What stands out on an Instagram feed? Wonderful photos that catch the eye.

How One Artist Built a Successful Greeting Card Line

The founder of Goldilocks Designs started with a passion for vintage, and scaled her art into a fast-growing card business.

A Talented Artist Builds a Big Business

Artist Roza Khaminova’s collection of scarves and wearables has exploded in popularity. How has she dealt with scaling her business and dealing with knockoffs?