I see a natural progression happening for artists. They look for a place to sell and start out on one of the big marketplaces. They learn the basics, gain confidence, and branch out on their own.
Add a Customized Element When Selling Art
How your customer – and your creative business – can benefit when you offer customization.
Add a Turnkey Element When Selling Art
Why should an artist consider convenience and “ready to use” as an element to build into their offering?
The Truth About SEO for Artists
If you really want to make your SEO and marketing efforts grow wings and fly, you’ll need links and exposure.
Making a Living with Live Painting
These two artists who have both found a niche in the live painting arena. Their venues differ, but their approach is the same.
3 Things Art Collectors Need to Know
Collectors don’t only need to know that the art they are considering is right for them. Here are three important factors that close the sale.
What Motivates Your Collectors?
The art that collectors own also allows them to express their own creativity – because selecting, buying and displaying art is a creative endeavor in itself.
Top 3 Marketing Mistakes Artists Make
Without the kind of marketing clarity that comes from this foundational work, your website and the copy on it will not connect with your target audience.
The Value of Art In Situ
These artists use in situ photos to share their art with customers. Here’s why you should, too.
Boost Your Art Marketing with Printed Materials
Can artists use copy and print services when promoting themselves and their work? Absolutely
A Deaf Artist Offers Inspiration
Chelle DeStefano is an Australian artist. She also happens to be deaf, but has found ways to move beyond her disability to pursue her dreams.
Video Marketing & Artists: Quality Matters
Can a video that shows your studio practice in an emotionally compelling way communicate what you do effectively and build the value of your work too?
How Smart Marketing Boosted My Art Business
Christian artist Deb Minnard is a relative newcomer, just starting out as an entrepreneur. She has a powerful story about taking the initiative with marketing and getting results.
A Distinctive Body of Work
This unique spin on photography that uses the nude human body, whimsy and themes is a strong pull for the customer, and has served Allan Teger well for over 40 years
