The art that collectors own also allows them to express their own creativity – because selecting, buying and displaying art is a creative endeavor in itself.
Top 3 Marketing Mistakes Artists Make
Without the kind of marketing clarity that comes from this foundational work, your website and the copy on it will not connect with your target audience.
The Value of Art In Situ
These artists use in situ photos to share their art with customers. Here’s why you should, too.
Boost Your Art Marketing with Printed Materials
Can artists use copy and print services when promoting themselves and their work? Absolutely
A Deaf Artist Offers Inspiration
Chelle DeStefano is an Australian artist. She also happens to be deaf, but has found ways to move beyond her disability to pursue her dreams.
Video Marketing & Artists: Quality Matters
Can a video that shows your studio practice in an emotionally compelling way communicate what you do effectively and build the value of your work too?
How Smart Marketing Boosted My Art Business
Christian artist Deb Minnard is a relative newcomer, just starting out as an entrepreneur. She has a powerful story about taking the initiative with marketing and getting results.
A Distinctive Body of Work
This unique spin on photography that uses the nude human body, whimsy and themes is a strong pull for the customer, and has served Allan Teger well for over 40 years
What’s Going Right with Your Art Business?
The way we build our small businesses is not only by finding out what’s wrong. It’s building on the positive, acknowledging what we are doing right, and what we have accomplished.
4 Actionable Tips to Reach New Art Collectors Online
There are dozens of theoretical ways to get your artwork in front of collectors, but I’m going to give you 4 tips you can use right now to start exposing your artwork to a wider audience of art collectors online.
Art as a Healing Force for Recovery
To support the recovery community, artist Dena Leibowitz developed a line of greeting cards using her designs.
Increase Your Online Art Sales
Now, we get into the fun stuff— using your portfolio to build an online presence.
What Artists Must Know about Digital Images
Once artists get their digital images, the next struggle is understanding and managing their images.
How to Build Profitable Relationships with Galleries
Artists and the galleries that represent them both benefit from taking steps to act as partners with each other.
