Enhance the buying experience for your potential customers by sharing the “why” of the purchase, and offering a message that creates an emotional resonance.
Use Inbound Marketing to Increase Your Social Reach
Interacting with fans and followers is just as important as reaching out to potential business contacts in your industry via social media.
Promoting a Body of Work
Artist Paul Roustan has developed an incredible body painting portfolio, and published a book about his work.
Portfolio Review: Do You Have These Issues?
I recently spoke with three artists who sought feedback on their portfolios. Each one faced different challenges.
Introduction to Inbound Marketing for Artists
Inbound marketing has grown exponentially over the past few years, as social media has become a more and more profitable marketing tool.
Secrets of a Successful Open Studio
Artist Rosemary Conroy explains the details in running a highly successful open studio event every year, and cultivating collectors.
The Adult Coloring Book Phenomenon
Why are diehard fans cropping up for these trendy coloring books?
5 Ways to Organize Your Art Business (and Avoid Headaches!)
Is your art business organized? Save yourself unnecessary stress by getting organized with these 5 useful tips
It’s All About Your List
Want to grow a solid creative business? Build your mailing list. How artists can increase business by using their email list regularly.
An Honest Look at Social Media for Artists
Jeff Mueller has used social media extensively to further his career as an artist. He shares his strategies, frustrations and results.
What’s Killing Your Art Sales?
Use that story to grab attention and use your message to let shoppers know how much they will love becoming one of your collectors.
How Artists Can Get Marketing Assistance
Need help with marketing and promoting your art? Check out these resources.
Tips for Speaking About Your Art
Most people feel that they could never be an artist themselves, and meeting people who are really talented is a treat.
Smart Marketing Strategy: Serve Up Your Art
As the artist, you are in a perfect position to make those recommendations on how and where your work should be displayed.
