Mickey Bond conducted interviews with two artists on the importance of organization, discipline and balance in their professional lives.
Social Media Tips from Lori McNee
You might not become a social media superstar by starting an online networking presence, but you can get traction and share your work with a global audience.
Anatomy of a Successful Email Marketing Campaign
10 ways to get started on a kick-ass email marketing campaign to sell your art.
Artist Stories
Take a look at the impact these artists make through sharing their stories.
Serious about Art Marketing – Part 2
She knew that she would be using social media and email marketing, as well as direct mail to reach out to her followers and her list several times before the event began
Serious about Art Marketing – Part 1
First, by ‘unveiling’ a preview of the show to my mailing list, it offers a bit of insider treatment to my contacts and hopefully creates some interest.
Increase Your Art Sales by Making an Emotional Connection
Enhance the buying experience for your potential customers by sharing the “why” of the purchase, and offering a message that creates an emotional resonance.
Use Inbound Marketing to Increase Your Social Reach
Interacting with fans and followers is just as important as reaching out to potential business contacts in your industry via social media.
Promoting a Body of Work
Artist Paul Roustan has developed an incredible body painting portfolio, and published a book about his work.
Portfolio Review: Do You Have These Issues?
I recently spoke with three artists who sought feedback on their portfolios. Each one faced different challenges.
Introduction to Inbound Marketing for Artists
Inbound marketing has grown exponentially over the past few years, as social media has become a more and more profitable marketing tool.
Secrets of a Successful Open Studio
Artist Rosemary Conroy explains the details in running a highly successful open studio event every year, and cultivating collectors.
The Adult Coloring Book Phenomenon
Why are diehard fans cropping up for these trendy coloring books?
5 Ways to Organize Your Art Business (and Avoid Headaches!)
Is your art business organized? Save yourself unnecessary stress by getting organized with these 5 useful tips
