Very few sales are made on the first contact with a prospective buyer, unless you are selling a lower-priced or impulse item.
Artists … Exit Your Comfort Zone
Four Marketing Techniques YOU Can Use to Boost Your Web Presence
You’re Probably Doing It Wrong
It should go without saying— having quality digital images is 100% critical for your art business.
Avoid These Mistakes to Build an Effective Art Portfolio
You never know when you might have a great opportunity and need to show your best work at a moment’s notice.
How I Launched a Sustainable Art Business
Glassblower and guest blogger Jake Pfeifer grew a solid business selling his work. Here’s his story and best advice for other new entrepreneurs.
Avoid These Mistakes That Ruin Your Online Art Sales
It’s the follow up that will make your work memorable and draw in that important customer engagement that you want.
Avoid these 7 Mistakes when Photographing Art
Guest blogger Garry McMichael explains common mistakes, and helps make photographing art with a digital camera easy.
Is Your Artist Statement Working for You?
An artist statement, like all promotion, is a frame through which the artwork is seen. It is a guideline, a means of orienting the viewer.
4 Ways Booth Signage can Draw a Crowd
In a crowded show, how can you stand out? Signage is a great way to grab attention and make a statement.
Your Biggest Art Marketing Mistake
All the effort you put into sharing your art has been wasted, unless you choose to take further action.
Out-of-the-Box Art Marketing Ideas
While you are meeting your perfect audience, why not give them an up close and personal look at how you work?
The Art of Bespoke
An artist creating bespoke leather goods answers the question, “Why do buyers crave individually handmade, one-of-a-kind work?”
Partner with Your Galleries to Sell More Art
People love meeting the artists… so much so that our public calendar now states which artist is representing the gallery on a given day.
How to Get Rejected by the Press
Although most of the people who get in touch are probably very nice people, they are making a fatal mistake when it comes to getting press attention.
