It’s the follow up that will make your work memorable and draw in that important customer engagement that you want.
Avoid these 7 Mistakes when Photographing Art
Guest blogger Garry McMichael explains common mistakes, and helps make photographing art with a digital camera easy.
Is Your Artist Statement Working for You?
An artist statement, like all promotion, is a frame through which the artwork is seen. It is a guideline, a means of orienting the viewer.
4 Ways Booth Signage can Draw a Crowd
In a crowded show, how can you stand out? Signage is a great way to grab attention and make a statement.
Your Biggest Art Marketing Mistake
All the effort you put into sharing your art has been wasted, unless you choose to take further action.
Out-of-the-Box Art Marketing Ideas
While you are meeting your perfect audience, why not give them an up close and personal look at how you work?
The Art of Bespoke
An artist creating bespoke leather goods answers the question, “Why do buyers crave individually handmade, one-of-a-kind work?”
Partner with Your Galleries to Sell More Art
People love meeting the artists… so much so that our public calendar now states which artist is representing the gallery on a given day.
How to Get Rejected by the Press
Although most of the people who get in touch are probably very nice people, they are making a fatal mistake when it comes to getting press attention.
How to Create an Amazing Customer Experience for your Collectors
When the sale is made, the artist ships out the work to the buyer. This isn’t the end of the customer experience. It’s actually a huge opportunity to delight your customer and turn them into a raving fan.
Artist Strategies Lead to Regular Online Sales
Canadian photographer Michael Winsor is highly successful with e-commerce, making online sales of his work on a daily basis. He shares tips for artists.
Keys to Increasing Online Art Sales
Ideally, you want to help them develop a comfort level where they are ready to purchase. It’s about the customer experience.
Who Controls Your Art Business?
Some people will have no problem complying and making Facebook part of their advertising expenses, but I know for most of my clients, this is just not feasible.
What Artists Must Know About Selling Art Online
You know online art sales have gone totally mainstream when millions of people are being exposed to national advertisements that make shopping for artwork seem this appealing, easy and fun.
