A confused customer won’t buy; avoid that problem by providing all the details about becoming a collector of your art.
5 Essential Steps to Cultivate Online Art Buyers
You are not truly a visible business without a fully engaged website.
Representing Artists to the Corporate Market
“Artists don’t want to go out and sell themselves,” said Murray. “They want you to go out there for them, make the sale.”
Should You Quit Your Day Job?
There are many ways to earn money as a self-employed artist. Just be sure that you understand clearly that as an entrepreneur, you are in sales, plain and simple.
Why You Must Start Your Email Marketing Campaign
Emails, when done on a regular schedule, have the ability to grow your relationships, your “brand” or recognition, and bring your clients into a more intimate sense of conversation.
Why People Buy Art
Many times people don’t truly know what they want as far as buying art. They appreciate receiving recommendations.
Are You Panicked About a Drop in Art Sales?
The truth is that no matter what industry you are in, change happens – and you can’t stop it. You have to deal with it.
Are You at a Loss for Words?
Divide your emails into one of two categories: informational or promotional with emphasis on mostly informational.
How to Write an Amazing Artist Statement
The reason to have a genuine, well written artist statement is because you want to provide insight for your viewers into who you are as an artist.
How to Lose an Art Sale
So if you are feeling badly about not getting back in touch with people who have an interest in your work, you have lot of company.
Put Your Business Cards Away
Why simply giving your business card to interested prospects is the worst thing you can do.
How I Built an Email Campaign and Sold More Art
Its power to reach consumers and convert consumers is due to the fact that over 91% of all US consumers use email every single day.
Artists are Entrepreneurs
I spend at least 50% of my time researching new clients and opportunities, marketing and doing administrative work for my art business.
Conversation with a Potter
A fun and wide-ranging conversation shares thoughts on how artists can carve out a business model that works.
