Many times people don’t truly know what they want as far as buying art. They appreciate receiving recommendations.
Are You Panicked About a Drop in Art Sales?
The truth is that no matter what industry you are in, change happens – and you can’t stop it. You have to deal with it.
Are You at a Loss for Words?
Divide your emails into one of two categories: informational or promotional with emphasis on mostly informational.
How to Write an Amazing Artist Statement
The reason to have a genuine, well written artist statement is because you want to provide insight for your viewers into who you are as an artist.
How to Lose an Art Sale
So if you are feeling badly about not getting back in touch with people who have an interest in your work, you have lot of company.
Put Your Business Cards Away
Why simply giving your business card to interested prospects is the worst thing you can do.
How I Built an Email Campaign and Sold More Art
Its power to reach consumers and convert consumers is due to the fact that over 91% of all US consumers use email every single day.
Artists are Entrepreneurs
I spend at least 50% of my time researching new clients and opportunities, marketing and doing administrative work for my art business.
Conversation with a Potter
A fun and wide-ranging conversation shares thoughts on how artists can carve out a business model that works.
Artist Website Strategies: Are You Making this Major Mistake?
Visit almost any artist website, and you will see common mistakes that can easily be fixed. One of the biggest errors is failing to give enough information.
Sell Your Art into a Niche Market
Niche markets exist everywhere. Artists who specialize in a particular niche may find an ideal pool of collectors.
Give Yourself a Promotion
In my estimation, about 80% of artists are “in the pack” and struggling to break out
Have You Considered Leasing Your Artwork?
A downpayment is taken at the start of the lease, and monthly payments are made through auto-pay rather than go through the hassle of invoicing.
Will Your Great Idea Translate into a Great Business?
You’ve got it – a new twist on an old concept that will really work. Or will it? When you come up with a concept for a collection that you think might sell, test drive it against reality.
