Referrals from existing customers are just about the best prospects you can get, and many artists grow their business mainly through being referred.
Crafting Potent Press Releases That Get You Ink
Unlike social media, upon which you can publish anything you want, getting coverage in traditional media has to be earned.
How to Create an Artist Email Newsletter that Works
Ruth Soller, a successful painter from Colorado, explains how to create an artist newsletter that gets real results.
Effective Art Marketing is Not About You
When inviting people to connect, Like, or follow you on any social platform, let them know how your content is going to make their lives more enjoyable.
Lights, Camera, Action
Now that we have all the pieces to the product photo puzzle, it’s time to make some magic, and we’ll take it step-by-step.
What’s the Back Story on Your Art?
Consistent use of unexpected touches can be an expression of your brand as an artist, even when used on the back or the inside.
The Power of the Photograph
One of the important parts of your home photo studio should be a good, sturdy tripod to mount the camera on.
The Importance of the Picture
Properly photographing your items is not a daunting task, though it does take an investment in time, and a little money.
Should You Change your Name for the Sake of Art?
Todd Ridge explains why he changed his name as an artist and a brand to become more memorable and enhance sales.
Telling Your Artist Story
Delight your visitors with lots of big, juicy, photos of your studio, or better yet, you in your studio in the process of creating your art.
Work on Your Art Business
As a creative entrepreneur, you have to manage this delicate balance on a daily basis. It’s at the core of your success.
The Power of Trust
The most basic element of all relationships is trust – business associations as well as friendships depend on it.
Launch a Successful Crowdfunding Campaign
Most crowdfunding websites use an “all or nothing” funding model.
Crafting Your Brand
Over the years as I’ve been an artist, author and marketer, I have come to believe one thing passionately – people buy the story.
