Establishing your authority will make most potential customers take you more seriously, and it will build credibility.
Why Artists Must be Ready for Online Commerce
71% of art collectors have bought art online sight unseen.
Overcoming the Challenge of Pricing Art
The art market is in the midst of an amazing technology revolution, with pitfalls of pricing for emerging artists and buyers.
How Artists Can Build a Mailing List
If your goal is to sell artwork, you will need to reach out to potential customers and collectors on a regular basis.
10 Ways to Improve Your Art Website
Fresh content added to your website increases your ranking and adds another dimension to your presentation.
Artist Website Strategies: Using Testimonials
Testimonials are an excellent way to share personal recommendations on your website, as well as in other forms of marketing.
Artist Website Strategies: Improve Your About Page
The About page is one of the most visited on any website, and should be compelling and inviting. Are you satisfied with yours?
Artist Website Strategies: Improve Your Home Page
Build a Home page on your art website that makes impact and draws the visitor in to want to see more of your art and your story.
What Artists Must Know About the Jury
Your submission only has to do with what will visually appeal to the jury. That’s what you should concentrate on providing.
5 Steps to Gaining Referral Business
Referrals from existing customers are just about the best prospects you can get, and many artists grow their business mainly through being referred.
Crafting Potent Press Releases That Get You Ink
Unlike social media, upon which you can publish anything you want, getting coverage in traditional media has to be earned.
How to Create an Artist Email Newsletter that Works
Ruth Soller, a successful painter from Colorado, explains how to create an artist newsletter that gets real results.
Effective Art Marketing is Not About You
When inviting people to connect, Like, or follow you on any social platform, let them know how your content is going to make their lives more enjoyable.
Lights, Camera, Action
Now that we have all the pieces to the product photo puzzle, it’s time to make some magic, and we’ll take it step-by-step.
