Telling Your Artist Story

Delight your visitors with lots of big, juicy, photos of your studio, or better yet, you in your studio in the process of creating your art.

Work on Your Art Business

As a creative entrepreneur, you have to manage this delicate balance on a daily basis. It’s at the core of your success.

The Power of Trust

The most basic element of all relationships is trust – business associations as well as friendships depend on it.

Launch a Successful Crowdfunding Campaign

Most crowdfunding websites use an “all or nothing” funding model.

Crafting Your Brand

Over the years as I’ve been an artist, author and marketer, I have come to believe one thing passionately – people buy the story.

Artists, Do You Need an Agent?

There is a huge hunger (and confusion) among artists about how to sell their work. Would an agent be the solution?

Selling Art | How Does Your Art Get Sold?

Top selling artists learn to achieve a balance between making work that sells and finding and tapping the best markets to sell their work.

8 Ways to Improve Your Online Portfolio

Is your website really showing your art to its best advantage?

Top 10 Mistakes Artists Make When Building a Website

Your website should be as energetic as a living breathing thing. There will always be something to add, change or remove. With enough attention, you can turn your website into a marketing machine

Make A Press Kit That Pops

Whether you exhibit your work at trade shows, or just want to publicize your collection, you need a press kit that works.

Sell More Artwork with In Situ Photos

Guest blogger Carol McIntyre shares her experience with creating interior photos that show off her paintings.

How to Engage Your Art Website Visitors

Present your work at its best by using professionally taken photographs. After all, you work hard to create your art. Don’t you deserve this?

Building Value in American Handmade Fine Craft

What can artists and craftspeople do today to both build value and express the value of what they love to make?

How Artists Can Build a Brand

A marketing expert and artist shares his expertise with fellow creatives who want to make a brand presence.