How one artist planned such a great strategy for presenting her work that picking up new accounts was “like shooting fish in a barrel.”
How Artists Can Make an Effective Press Kit
Press kits are packaged promotional materials distributed to members of the media in order to get exposure and publicity.
Entrepreneur Taps into Contemporary Christian Market
A massive customer base exists in the Christian retail market, which by itself does over $4.6 billion in sales annually.
How Artists can Finesse the Press
Media outlets are hungry for stories. Artists make for good stories. Let’s explore how you can do this effectively to get media attention.
A Day in the Life of an Artist’s Licensing Agent
I use a combination of cold calling and email submissions. I submit artwork after reviewing the guidelines on the company’s website.
Holy Cow! How to Succeed at Selling to a Niche Market
Your niche has other people in it who create art. Get to know them and create a strategic alliance tp refer business to the other.
Want to Rock Your Art Business This Year? Start with Your Collection
Go into your design process knowing who your target customer is, what they buy and why your work will appeal to them.
Storytelling for Artists
olyn Edlund
Creative entrepreneur Joan Biondi used the power of stories to create a feline personality who became a superstar.
The Great Asheville Arts Experiment
This project has the potential to position me as a valuable asset for local art-lovers, artists, galleries and those who plan art events.
Creative Marketing for Artists
Five examples where artists have gone above and beyond to market their work and keep their businesses responsive
Why Artists Need a Mentor
Personal coaches and consultants can be essential partners and mentors, helping you set up strategies on a highly individualized level.
Brilliant Idea Increases Art Studio Income Dramatically
Siyeh Glass in Atlanta, Georgia came up with a concept that made them one of the most popular destinations in their city.
How to Generate Buzz for Your Next Studio Event
Are you planning an open studio for the holiday season, and want to draw a crowd?
How to Work with Sales Reps
The biggest frustration that I hear from the sales reps that I mentor, is that the old strategies aren’t working anymore.
