Your niche has other people in it who create art. Get to know them and create a strategic alliance tp refer business to the other.
Want to Rock Your Art Business This Year? Start with Your Collection
Go into your design process knowing who your target customer is, what they buy and why your work will appeal to them.
Storytelling for Artists
olyn Edlund
Creative entrepreneur Joan Biondi used the power of stories to create a feline personality who became a superstar.
The Great Asheville Arts Experiment
This project has the potential to position me as a valuable asset for local art-lovers, artists, galleries and those who plan art events.
Creative Marketing for Artists
Five examples where artists have gone above and beyond to market their work and keep their businesses responsive
Why Artists Need a Mentor
Personal coaches and consultants can be essential partners and mentors, helping you set up strategies on a highly individualized level.
Brilliant Idea Increases Art Studio Income Dramatically
Siyeh Glass in Atlanta, Georgia came up with a concept that made them one of the most popular destinations in their city.
How to Generate Buzz for Your Next Studio Event
Are you planning an open studio for the holiday season, and want to draw a crowd?
How to Work with Sales Reps
The biggest frustration that I hear from the sales reps that I mentor, is that the old strategies aren’t working anymore.
Consultation Case Study: Improving a Greeting Card Line
An artist who designed a line of greeting cards requested a consultation to evaluate her collection and sales strategies. Is this line ready for retail?
6 Ways Your Artist Statement Can Work for You
Have you brushed up your Artist Statement? Here’s how to use it to further your art career and gain attention.
Superheroes of Promotion
The photographic images of your work can be like superheroes at promoting your creative business and products.
Greeting Card Entrepreneurs Take Advantage of Niche Marketing
Two greeting card entrepreneurs built a brand and a reputation around a niche that appeals to their eco-conscious base.
Artist Profile: Smart Strategies for Licensing
We start with a pattern and then determine the type of product we might like to see it on.
