An artist who designed a line of greeting cards requested a consultation to evaluate her collection and sales strategies. Is this line ready for retail?
6 Ways Your Artist Statement Can Work for You
Have you brushed up your Artist Statement? Here’s how to use it to further your art career and gain attention.
Superheroes of Promotion
The photographic images of your work can be like superheroes at promoting your creative business and products.
Greeting Card Entrepreneurs Take Advantage of Niche Marketing
Two greeting card entrepreneurs built a brand and a reputation around a niche that appeals to their eco-conscious base.
Artist Profile: Smart Strategies for Licensing
We start with a pattern and then determine the type of product we might like to see it on.
Alaskan Artist Finds Success in Niche Market
How artist Jill Marshall has used regional images and themes to market her line of whimsical greeting cards.
Need Money for Art? Kick Your Funding Into High Gear
Do you have a creative project in mind and need money to fund it? Use “crowdfunding” to invite others to become a vital part of your project by backing you financially to achieve your goal.
Consultation Case Study: Freelance Illustrator
“This strategy has the long-term aim of the freelance illustrator being viewed as a consultative partner to clients, thereby setting up relationships which will lead to repeat business.”
How to Make Your Customers Fall in Love with You
A well-planned strategy to connect with and court your prospective clients can make them fall truly, madly, deeply in love with you and your work.
Target Your Market to Increase Your Sales
As an artist, can you identify your target market? What you need to know and how it can help your business.
Interview with Surtex Manager Penny Sikalis
Penny Sikalis, manager of the art licensing show Surtex in New York City reveals what artists need to know about exhibiting.
6 Ways to Learn from Your Customers
How much do you as an artist know about what your customers want? Here’s how to find out, directly from them.
Email Marketing for Artists – Part 2
Here are some ways to grow your subscriber list and make your newsletters even more effective.
Email Marketing for Artists – Part 1
Want to build website traffic, and get in front of your audience at every opportunity? Building and using an email database of your contacts is crucial to maximize your exposure and create repeat sales of your work.
