As an artist, can you identify your target market? What you need to know and how it can help your business.
Interview with Surtex Manager Penny Sikalis
Penny Sikalis, manager of the art licensing show Surtex in New York City reveals what artists need to know about exhibiting.
6 Ways to Learn from Your Customers
How much do you as an artist know about what your customers want? Here’s how to find out, directly from them.
Email Marketing for Artists – Part 2
Here are some ways to grow your subscriber list and make your newsletters even more effective.
Email Marketing for Artists – Part 1
Want to build website traffic, and get in front of your audience at every opportunity? Building and using an email database of your contacts is crucial to maximize your exposure and create repeat sales of your work.
Matching Artists with Corporate Buyers
Is your artwork a match for the corporate art market? Expert Joyce Creiger developed Art Specifier to help artists sell.
Make Your Line Retail Ready
Is your artwork a match for the corporate art market? Expert Joyce Creiger developed Art Specifier to help artists sell.
What’s Wrong with Your Art Website?
Artsy Shark asked seven experts what bugs them the most when they visit artists’ websites. Check and see if you are guilty of any of these!
How to Define Your Dream and Plan Goals
Have a dream? Visualize the outcome, and then set measurable goals to achieve it. Here’s how.
6 Ways to Improve Your Greeting Card Sales
Are you planning a greeting card line? Good design and text are important basics. Here are six additional suggestions to hone your line and grow your sales.
What Artists Need to Know About Giclee Printing
Giclee printer Stan Bowman works with artists who want to reproduce their work for sale. He offers many years of experience in marketing, and discusses the technology of giclee.
3 Ways to Increase Every Sale
Strategies for artists to increase every sale they make by bundling and creating sets that naturally go together, or cross-selling other merchandise to bump up each ticket.
Anatomy of a Dynamic Website
If you want to sell your art or crafts, your website is extremely important. How to make an effective, user-friendly site which gets results and makes sales. The example used is susidjewery.com, owned by jeweler Susan DelVecchio.
Strategies for Self-Producing Artists
In the final installment of her article on “Creating a DIY Strategy for Exhibiting Your Work” guest blogger Rhonda Schaller discusses the pros and cons of self-producing artists.
