Giclee printer Stan Bowman works with artists who want to reproduce their work for sale. He offers many years of experience in marketing, and discusses the technology of giclee.
3 Ways to Increase Every Sale
Strategies for artists to increase every sale they make by bundling and creating sets that naturally go together, or cross-selling other merchandise to bump up each ticket.
Anatomy of a Dynamic Website
If you want to sell your art or crafts, your website is extremely important. How to make an effective, user-friendly site which gets results and makes sales. The example used is susidjewery.com, owned by jeweler Susan DelVecchio.
Strategies for Self-Producing Artists
In the final installment of her article on “Creating a DIY Strategy for Exhibiting Your Work” guest blogger Rhonda Schaller discusses the pros and cons of self-producing artists.
Vision and Strategy for Artists
In Part 1 of her guest blog on Artsy Shark, Rhonda Schaller discusses alternative methods of exhibition, alternative spaces, and exhibition models, plus a business plan exercise.
A Gallery Director Speaks: The Psychology of Selling Art
Robert Patrick, art gallery director and consultant, speaks about the psychology of selling to a collector, and the “intangible” quality of art. He also discusses gallery merchandising and setup to create an inviting atmosphere which clients will want to visit.
A Gallery Director Speaks: A Day in the Life
Robert Patrick, art gallery director and consultant, discusses the daily schedule and duties of a gallery director. This includes working with art consultants, art collectors and merchandising a gallery.
A Gallery Director Speaks: What Artists Must Know
Robert Patrick, gallery director and consultant, is interviewed about what artists need to know about art collectors, art galleries, and how to prepare presentations.
10 Ways to Plan a Successful Trunk Show & Boost Your Sales
Do you have a handmade wearables line? Giving a trunk show can really boost your sales. How to plan and what to do to ensure a successful trunk show.
Yoda Teaches Art Marketing
Yoda’s classic quotes are used to present concepts of art marketing – how to promote yourself and your work and build your business.
How to Grow Your Art Business Through Referrals
How to ask for and receive business referrals; word-of-mouth referrals, written referrals and networking are discussed.
25 Ways Artists Can Market Their Work
A list of many ways artists and craftspeople can find exposure for their work, and increase sales. Includes marketing ideas, venues for sales and unusual ways to sell.
20 Smart Ways to Drive Traffic to Your Art Website
Attract visitors and gain visibility for your art website. From including tutorials and linking to artist communities to installed Google Analytics to track visitors, all of these methods can help promote your business.
Advice from a RockStar Sales Rep
Sales rockstar Meryl Hooker helps artists and entrepreneurs get focused on business strategies to help sell their products.
