In Part 1 of her guest blog on Artsy Shark, Rhonda Schaller discusses alternative methods of exhibition, alternative spaces, and exhibition models, plus a business plan exercise.
A Gallery Director Speaks: The Psychology of Selling Art
Robert Patrick, art gallery director and consultant, speaks about the psychology of selling to a collector, and the “intangible” quality of art. He also discusses gallery merchandising and setup to create an inviting atmosphere which clients will want to visit.
A Gallery Director Speaks: A Day in the Life
Robert Patrick, art gallery director and consultant, discusses the daily schedule and duties of a gallery director. This includes working with art consultants, art collectors and merchandising a gallery.
A Gallery Director Speaks: What Artists Must Know
Robert Patrick, gallery director and consultant, is interviewed about what artists need to know about art collectors, art galleries, and how to prepare presentations.
10 Ways to Plan a Successful Trunk Show & Boost Your Sales
Do you have a handmade wearables line? Giving a trunk show can really boost your sales. How to plan and what to do to ensure a successful trunk show.
Yoda Teaches Art Marketing
Yoda’s classic quotes are used to present concepts of art marketing – how to promote yourself and your work and build your business.
How to Grow Your Art Business Through Referrals
How to ask for and receive business referrals; word-of-mouth referrals, written referrals and networking are discussed.
25 Ways Artists Can Market Their Work
A list of many ways artists and craftspeople can find exposure for their work, and increase sales. Includes marketing ideas, venues for sales and unusual ways to sell.
20 Smart Ways to Drive Traffic to Your Art Website
Attract visitors and gain visibility for your art website. From including tutorials and linking to artist communities to installed Google Analytics to track visitors, all of these methods can help promote your business.
Advice from a RockStar Sales Rep
Sales rockstar Meryl Hooker helps artists and entrepreneurs get focused on business strategies to help sell their products.
How a Quilter Designed a Successful Career Path
Textile artist Jean Judd discusses her career, including exhibitions, marketing and commissions, and offers insights for artists.
How to Present Your Art with Impact
This article addresses how to enhance your website content and marketing materials to present your artwork professionally.
How to License Art to Manufacturers
Art licensing pro Joan Beiriger discusses the most important points in choosing to license your art, and how to begin the process.
The Art of the Great Idea
Giesla Hoelscher, a Minnesota native, has launched a line of photo collages relating to cities, universities and personal histories.
