Instead of running a sale or resorting to discounts, turn your thinking around. Use these strategies to increase the perceived value of your art and earn more on each sale.
Make Your Art Business Referral-Friendly
Close more art sales by cultivating referrals. Here’s how.
Plan Your Email Marketing Messages
Ready for an email marketing strategy? Here’s how and when to reach out to your audience.
The Art Licensing Game
Thinking of licensing your artwork? Painter Tim Saternow shares his experience and recommendations for others who want to enter the industry.
Know Your Collector and Why They Buy
A working knowledge of your collector and their motivations will help you market your art more effectively.
Checklist for Working with a Gallery
Artists can use these guidelines to set up a professional working relationship with a gallery that is mutually beneficial.
Write Your Artist CV
by Carolyn Edlund A CV is an important piece of supporting collateral to use with your portfolio, bio and other artist materials. This simple guide will get you started on writing your own. The initials CV stand for “curriculum vitae” which is Latin for “course of life” and is a practical document that […]
Stand Out as an Artist in the Digital World
The online marketplace is competitive and crowded. Get your art website noticed by using a distinctive domain name.
30 Reasons Artists Should Sell Locally
Artists should prioritize selling to local customers and collectors. If you aren’t cultivating your local market, here is what you’re missing.
How to Increase Traffic to Your Art Website
Online sales are a dominant force in the art market, and a huge opportunity for entrepreneurs. Driving traffic to your art website should be an essential part of your art business strategy.
How We Built a 3D Printing Business
Two creative entrepreneurs developed a niche market and scaled their 3D printing studio business.
The Changing Marketplace and Direct to Collector Sales
Dramatic market changes have empowered artists, including the ability to make direct sales to collectors.
Put Your Best Portfolio Forward
You’ve created a body of work. Now get organized and present your art portfolio professionally for maximum impact!
How Artists Can Use QR Codes
QR codes can be used in many ways to promote your brand, share information and even provide immersive experiences.
