Does your email signature working as a marketing tool? Here’s how to customize a signature that wows recipients.
How to Leverage Artist Publicity
When major publicity comes your way, you need a plan to make the most of the opportunity.
Growing an Art Business with Print on Demand
Here’s how one artist expanded his business by offering merchandise through Print on Demand.
Art Analytics and its Impact on the Industry
Why do data analytics matter in the world of art?
Create an FAQ Page on Your Art Website
If you’re not making sales through your art website, take a look at the user experience. Do visitors seeing your work understand your terms and policies and how to make a purchase?
Who Buys Handmade Art and Craft?
There are plenty of customers who specifically want to own handmade work. They have a true appreciation for the talent and experience of the maker, and the creativity behind each piece.
Introduction to Creative Placemaking
Creative Placemaking can have a big impact on communities and offers opportunities for artists.
Build Your Artist Network
The network you build within your art community can be one of your small business’s greatest assets.
What Artists Should Know About Print Advertising
Advertising in publications is an option for artists looking to gain recognition and cultivate collectors. If you are considering print ads, here’s what to know.
Encourage Collecting and Increase Repeat Sales
Artists in any medium can create work that brings customers back for more by encouraging collectability by using some basic principles.
Art and the Blockchain
Blockchain is affecting the art industry, small business, and our lives in general. Here’s what artists should know about this evolving technology.
Mastering Fine Art Photography
Fine art photography is one of the most elegant and exciting genres in the field of photography.
How Digital Artists are Creating and Selling
The world of digital art is innovative and evolving, with endless possibilities. Five artists reveal what inspires them, the techniques they use, and how they sell their work.
From Wall Street into the Artist Studio
During her journey from the financial industry to becoming an abstract painter, Leila Pinto has incorporated her experience on Wall Street and world events into her art.
