The About page is one of the most-visited on every website. Here’s how to make yours more compelling.
Success is Often Who You Know
How can developing a strong network of connections grow your art business?
The Future of Art Fairs and Festivals
The 2020 pandemic wreaked havoc on live art events, forcing cancellations and changes to an entire industry. What does this mean for artists going forward?
Write Subject Lines that Get Your Emails Opened
Each email in an inbox has about two seconds to capture attention. Here’s how to grab attention and get your message opened.
Setting and Reaching Your Art Business Goals
What do you want to achieve? Define your vision, set specific goals, and build a road map to get there.
Self-Curate Your Artist Portfolio
How to review and revise your artist portfolio to give a versatile and professional presentation.
How to Get Your Art Noticed
How do artists gain recognition for their work? Painter Tim Saternow writes about the importance of authenticity and vision.
Running a Live Art Event During the Pandemic
Artists are selling their work at in-person events again despite the pandemic. Two event organizers share how they were able to make this happen while keeping safety in mind.
How Artists Can Plan a Virtual Display
Technology and current events are pushing the art world to go digital. How can artists plan and implement an online exhibition?
Losing Art Sales? Avoid These Mistakes
As an artist, you’re looking to make more sales. Avoid these four communication mistakes that can cause you to lose them instead.
Sell Your Art as an Expert
Consultative selling is a sales method that takes into account the individual needs of the customer, and offers solutions and guidance based on those needs.
Create Urgency to Close More Art Sales
Shoppers will be more motivated when they feel there is a compelling reason to buy your art or handmade work now.
Write Product Descriptions that Sell
Is a picture worth a thousand words? Maybe. But using clear descriptions of the products you are selling on your art website will help you close more sales.
Sell Your Art to an Affluent Audience
Price your work and position yourself in the market to reach your target audience.
