Touch is a key element of customer experience. Encourage shoppers to feel the weight, texture, and quality of the work for sale.
Art Fair Show Tips: Booth Display
A multi-level display is often quite effective in a show booth, but this will depend on your medium and the size of your work.
Artist-Run Gallery Space as a Model for Success
These self-directed artists didn’t seek gallery representation. Instead, they opened their own retail spaces to display art and interact with collectors.
Why Artists Must Say No
It can be hard to turn down cash in favor of pursuing your dream and fulfilling your business vision. But will it mean you are spending your time helping someone else fulfill their vision instead?
Studio Production Goes to the Wholesale Marketplace
The line is constantly changing in order to provide a variety of price points as well as fresh colorways to keep existing clients interested and attract new clients.
Licensed Art Goes to the Wholesale Marketplace
by Carolyn Edlund Two licensed artists recently represented their work at a wholesale trade show. Here’s how their designs evolved from idea to products sold in retail stores. Inspired by her background in classical illustration, artist Cherish Flieder started painting abstracts to grow and explore artistically. One of her designs was spotted by Anne […]
3 Website Updates Artists Need for the New Year
Even if you don’t have the latest greatest website design and a super current blog, your available works, bio and list of shows should be up to date.
Art Business Planning with a Reality Check
Artist advocate, strategist and educator Elizabeth Hulings talks about dreaming big, trusting yourself and staying balanced in your art business.
Sell Art in the Hospitality Market
Is your work a good fit for the hospitality market? Buyers in this sector are always in need of art.
Top Art Fairs in America 2019
Art Fair Calendar has announced the results of its 7th annual “America’s Best Art Fairs” survey. This is the only national online look at the country’s juried art fairs and craft shows.
Authenticating and Tracking Your Art
A well-documented history of your artwork allows potential collectors to better gauge how the work compares to the other pieces.
Post-Sale Strategies to Grow Your Art Business
After a sale has closed and a customer is particularly pleased with their purchase, you may want to ask them for a testimonial.
5 Tips to Make Your Portfolio Images Web Friendly
Before uploading images to your website, you should always resize them smaller and save them at a lower quality.
Why Artists Must Have a Brand Story
Ultimately, a brand story must speak to the audience, not just about the artist.
