We formed the Cultural Space Coalition as a way to help connect groups and individuals who are working to reverse the trend of disappearing cultural spaces.
Anatomy of a Successful Email Marketing Campaign
10 ways to get started on a kick-ass email marketing campaign to sell your art.
What is America’s Best Art Fair?
ArtFairCalendar.com announces the results of its 3rd annual “America’s Best Art Fairs” survey.
Artist Stories
Take a look at the impact these artists make through sharing their stories.
Serious about Art Marketing – Part 2
She knew that she would be using social media and email marketing, as well as direct mail to reach out to her followers and her list several times before the event began
Serious about Art Marketing – Part 1
First, by ‘unveiling’ a preview of the show to my mailing list, it offers a bit of insider treatment to my contacts and hopefully creates some interest.
How Sublimation Printing can Scale an Art Business
Taking this step means she is now poised to enter new marketplaces for her work, and is ready to build a strong business with potential to sell volume and gain repeat orders.
Increase Your Art Sales by Making an Emotional Connection
Enhance the buying experience for your potential customers by sharing the “why” of the purchase, and offering a message that creates an emotional resonance.
“I Covered My Expenses” and Other Forms of Delusion & Denial
The delusion of “I covered my expenses” relies on the denial of the true total costs and expenses of participation in a show.
Use Inbound Marketing to Increase Your Social Reach
Interacting with fans and followers is just as important as reaching out to potential business contacts in your industry via social media.
Promoting a Body of Work
Artist Paul Roustan has developed an incredible body painting portfolio, and published a book about his work.
The Thrills of Networking Within A Local Artist Community
How one artist used her community connections to build a stronger business and a network.
Portfolio Review: Do You Have These Issues?
I recently spoke with three artists who sought feedback on their portfolios. Each one faced different challenges.
