Unlike social media, upon which you can publish anything you want, getting coverage in traditional media has to be earned.
7 Ways to Add Value to Your Handmade Work
How can you make your handcrafted work stand out? Use these tips to add extra value.
How to Create an Artist Email Newsletter that Works
Ruth Soller, a successful painter from Colorado, explains how to create an artist newsletter that gets real results.
6 Ways to Sabotage Your Art Business
Many artists experience frustration from lack of sales without realizing they have sabotaged themselves.
It’s Not All About the Money
There aren’t many artists I know who are creating work just for the money. In fact, it’s pretty much the opposite.
Effective Art Marketing is Not About You
When inviting people to connect, Like, or follow you on any social platform, let them know how your content is going to make their lives more enjoyable.
Commit to Imperfection
I’ve gotten into the habit, when starting off a new workshop, of letting the participants know that I’m planning to be imperfect.
Lights, Camera, Action
Now that we have all the pieces to the product photo puzzle, it’s time to make some magic, and we’ll take it step-by-step.
What’s the Back Story on Your Art?
Consistent use of unexpected touches can be an expression of your brand as an artist, even when used on the back or the inside.
The Power of the Photograph
One of the important parts of your home photo studio should be a good, sturdy tripod to mount the camera on.
The Importance of the Picture
Properly photographing your items is not a daunting task, though it does take an investment in time, and a little money.
Profile of a Collector – Part 2
Through her experience, she has become interested in acquiring landscapes by California painters, and she focuses mainly on this niche.
Profile of a Collector – Part 1
Marsha is a fairly typical collector. She doesn’t buy extremely high-end art or purchase it as an investment.
Should You Change your Name for the Sake of Art?
Todd Ridge explains why he changed his name as an artist and a brand to become more memorable and enhance sales.
