Telling Your Artist Story

Delight your visitors with lots of big, juicy, photos of your studio, or better yet, you in your studio in the process of creating your art.

What to Do when your Show is Slow

When you look at your show experience as a first contact, you can plan marketing activities after the show is over.

Work on Your Art Business

As a creative entrepreneur, you have to manage this delicate balance on a daily basis. It’s at the core of your success.

The Power of Trust

The most basic element of all relationships is trust – business associations as well as friendships depend on it.

Would You Sell Your Art at Walmart?

Many artists might be surprised, or even shocked at the thought of selling their work through Walmart. Photographer Sandra Canning is not one of those artists.

Launch a Successful Crowdfunding Campaign

Most crowdfunding websites use an “all or nothing” funding model.

Smart Ideas for Greeting Card Entrepreneurs

When I published my own cards, I often tried edgier quotes and themes and they sold well, whereas larger companies tend to want things toned down a bit.

Crafting Your Brand

Over the years as I’ve been an artist, author and marketer, I have come to believe one thing passionately – people buy the story.

Artists on Location

Artsy Shark celebrates artists in the field, hard at work, showing, selling, or gathering inspiration.

Gallery Interview: Cowley Fine Art

Running a gallery is very much like creating art. You start with a vision and as you progress, the vision changes and evolves.

Artists, Do You Need an Agent?

There is a huge hunger (and confusion) among artists about how to sell their work. Would an agent be the solution?

Gallery Interview: Jay Etkin Gallery

Overall, Jay Etkin is very optimistic about selling artwork. But, he also feels that the future of galleries is shifting dramatically.

Gallery Interview: ArtHaus

An interview with ArtHaus gallerists James Bacchi and Annette Schutz of  ArtHaus in Francisco. 

Selling Art with Confidence

One of the problems that artists have when they set up at an art show is that they aren’t thinking like store owners. But they should be.