Artists are being targeted by scammers who claim they want to buy art as NFTs. They don’t. They want to rob you.
Get More Email Opens with Irresistible Subject Lines
One powerful tool artists should have in their arsenal is email marketing. Before you hit the send button, let’s look at the unsung hero of email marketing: the subject line.
4 Ways Artists Can Lose Customers
Four potential pitfalls that could deter prospective buyers of your art—have you encountered any of these challenges?
Your Power as an Entrepreneur
Starting your own business is empowering. It puts you in the position to make decisions and control your own destiny.
What To Do After Closing the Sale
You’ve made a sale of your art or handmade work, and your customer is thrilled. Now what?
Start Selling Your Art Locally
The easiest place to sell your work might be near your home. Use these tips to meet local business people, contacts and collectors.
Discounting Your Art? Think Again
Cutting prices might be the first thing that comes to mind when you want to increase your sales. But it could be your worst move.
Get More Publicity for Your Art
Want more exposure for your art or handmade work? Here’s how to create a buzz on social media and with the press to reach a broader audience.
What is Generative AI and How Does it Impact Artists?
Expert Carly Rector gives an overview of recent developments in generative AI and how they impact artists and the art industry.
How Artists Who Wholesale Can Consign Strategically
There are times when using consignment can be beneficial, even for artists who generally wholesale their work.
Stay Focused and Stop Chasing Money
You are the only one who can determine the future of your creative business. Don’t allow others to distract you from your purpose.
How Direct Mail Can Boost Your Art Business
Is direct mail old fashioned? Maybe… but it provides another form of outreach to help grow your business.
Artist Social Network Deep Dive
José Art Gallery is a social network for art industry professionals and a destination for art sales.
How to Deal with Negative Criticism
Negative feedback can be frustrating and distressing. Resist the urge to escalate into a battle and use these techniques to calm the storm.
