She knew that she would be using social media and email marketing, as well as direct mail to reach out to her followers and her list several times before the event began
Serious about Art Marketing – Part 1
First, by ‘unveiling’ a preview of the show to my mailing list, it offers a bit of insider treatment to my contacts and hopefully creates some interest.
How Sublimation Printing can Scale an Art Business
Taking this step means she is now poised to enter new marketplaces for her work, and is ready to build a strong business with potential to sell volume and gain repeat orders.
“I Covered My Expenses” and Other Forms of Delusion & Denial
The delusion of “I covered my expenses” relies on the denial of the true total costs and expenses of participation in a show.
Promoting a Body of Work
Artist Paul Roustan has developed an incredible body painting portfolio, and published a book about his work.
The Thrills of Networking Within A Local Artist Community
How one artist used her community connections to build a stronger business and a network.
Secrets of a Successful Open Studio
Artist Rosemary Conroy explains the details in running a highly successful open studio event every year, and cultivating collectors.
How to Deal with those Dreaded Shipping Costs
Shipping costs can set up a psychological barrier for many customers, and may even kill a sale.
The Adult Coloring Book Phenomenon
Why are diehard fans cropping up for these trendy coloring books?
5 Ways to Organize Your Art Business (and Avoid Headaches!)
Is your art business organized? Save yourself unnecessary stress by getting organized with these 5 useful tips
It’s All About Your List
Want to grow a solid creative business? Build your mailing list. How artists can increase business by using their email list regularly.
Are You Selling Art in the Wrong Places?
Are you doing the same thing over and over again, when you aren’t really making many sales?
Artist FAQ: Art Reproductions Can Help Your Career
Artists can experiment by making reproductions of their artwork on a variety of materials.
An Honest Look at Social Media for Artists
Jeff Mueller has used social media extensively to further his career as an artist. He shares his strategies, frustrations and results.
