Should You Discount Your Art?

Have you lowered prices on your artwork or handmade craft because you lost confidence in your ability to sell?

8 Negative Booth Behaviors that Lose Sales

Are you sabotaging yourself with these common behaviors that turn off customers and lose sales?

10 Steps to Better Art Show Sales

Want to increase your art sales at fairs and festivals? Here are ten tips to increase sales and make the most of your show.

Top 10 Ways that Galleries Find Artists

Puzzled as to how to connect with galleries? It doesn’t have to be a mystery. A survey of gallery owners reveals the best ways to connect and be found.

How to Sell Your Work to Museum Stores

Selling art and craft to museum shops is very different than working with traditional galleries and stores.

The Power of Consultative Selling

Use your knowledge and experience to make recommendations that will help your customers purchase just the right piece that they will love.

Colorful Booth Design

How “wow” is your show booth? These artists show off their work in appealing, inviting exhibits at trade shows.

Sell Your Customers on Value

As you begin to define your target customer, and what they care about, sell your customer on what they value when presenting your work.

Selling to Large Retailers

I highly encourage small businesspeople to meet with a regional buyer, or even a store level buyer, if they have the latitude to place orders.

Selling to Large Retailers

Want to join the “big leagues” and get your work into chain stores? Here’s how to survive and thrive without losing your shirt.

Selling to Niche Markets/Wedding Industry

Michigan-based calligrapher Jennifer Buck of Graceful Expressions used multiple smart strategies to market and grow her creative business.

Shooting Fish in a Barrel

How one artist planned such a great strategy for presenting her work that picking up new accounts was “like shooting fish in a barrel.”

Success By the Numbers

If you are serious enough about your business to pursue appropriate prospects on a regular basis, you will gain traction.

Sell More Art with this Smart Strategy

Showing art in it’s environment helps prospective customers visualize how the art could work in their own home or office.