Understanding the hidden reasons behind making a purchase will help you plan, market and sell more of your work.
Think Big and Take Action/Interview with Lesley Riley
What’s the secret to an artist’s success? The right mindset and a lot of hard work. Artist and author Lesley Riley gives her best advice.
Holy Cow! How to Succeed at Selling to a Niche Market
Your niche has other people in it who create art. Get to know them and create a strategic alliance tp refer business to the other.
Want to Rock Your Art Business This Year? Start with Your Collection
Go into your design process knowing who your target customer is, what they buy and why your work will appeal to them.
Interview with an Art Show Promoter
A show promoter her viewpoint on the current state of retail shows and how artists can better market and sell their work.
The Great Asheville Arts Experiment
This project has the potential to position me as a valuable asset for local art-lovers, artists, galleries and those who plan art events.
Creative Marketing for Artists
Five examples where artists have gone above and beyond to market their work and keep their businesses responsive
Why Artists Need a Mentor
Personal coaches and consultants can be essential partners and mentors, helping you set up strategies on a highly individualized level.
How to Generate Buzz for Your Next Studio Event
Are you planning an open studio for the holiday season, and want to draw a crowd?
How to Work with Sales Reps
The biggest frustration that I hear from the sales reps that I mentor, is that the old strategies aren’t working anymore.
Consultation Case Study: Improving a Greeting Card Line
An artist who designed a line of greeting cards requested a consultation to evaluate her collection and sales strategies. Is this line ready for retail?
Missed Opportunities
Have you felt overwhelmed and stressed out when meeting potential buyers? Do you try to become invisible or even hide yourself in a book?
Greeting Card Entrepreneurs Take Advantage of Niche Marketing
Two greeting card entrepreneurs built a brand and a reputation around a niche that appeals to their eco-conscious base.
Artist Profile: Smart Strategies for Licensing
We start with a pattern and then determine the type of product we might like to see it on.
