Ideally, you want to help them develop a comfort level where they are ready to purchase. It’s about the customer experience.
Representing Artists to the Corporate Market
“Artists don’t want to go out and sell themselves,” said Murray. “They want you to go out there for them, make the sale.”
Advice for Photographers from John Lund
John Lund’s humorous photography has sold like hotcakes on a variety of products. He shares his experience to help other artists looking to establish careers.
Master of Humor: Interview with Photographer John Lund
The photography was more fun and took less time, and they paid me more. I said, “I think I’ll become a photographer.”
Exercises in Creativity
The moment you jump tracks and you start to work a different way, suddenly your work takes on a huge degree of freshness.
An Artistic Life Well-Lived
Exploring the theme of “Spirit” as it relates to the Southwest Indians inspires my creativity as an artist.
Smart Ideas for Greeting Card Entrepreneurs
When I published my own cards, I often tried edgier quotes and themes and they sold well, whereas larger companies tend to want things toned down a bit.
Gallery Interview: Cowley Fine Art
Running a gallery is very much like creating art. You start with a vision and as you progress, the vision changes and evolves.
Gallery Interview: Jay Etkin Gallery
Overall, Jay Etkin is very optimistic about selling artwork. But, he also feels that the future of galleries is shifting dramatically.
Gallery Interview: ArtHaus
An interview with ArtHaus gallerists James Bacchi and Annette Schutz of ArtHaus in Francisco.
Promoting Artists in a Pop Up Gallery
Pop ups are a great way to spread the word about your art. It takes a lot of time to prepare for what is typically only a handful of days presence in the shop!
Networking Success for Artists
An interview with Bob Burg, bestselling author of “The Go Giver” on how artists can start networking their way to success.
A Gallery Owner’s View: Realities of the Art Business
Suzanne Connors, owner of SaxArt Gallery in North Carolina, talks about success, overexposure, and partnering with artists.
A Gallery Owner’s View: What Artists Need to Know
Art gallery owner Suzanne Connors speaks frankly about what artists must know to work with galleries for mutual success.
