by Carolyn Edlund Do you have to compromise your versatility to meet market demands, or can you stay true to your artistic vision? An artist recently complained that she couldn’t get any interest from collectors because her work was eclectic and “too versatile.” She went on to say that customers wanted to be […]
Does Your Price Point Range Fit these Shoppers?
Increase your art sales volume by offering a range of price points for certain occasions and types of customers.
Develop Your Own Signature Style
Does your work stand out, with a recognizable and memorable style that says it’s yours? This article discusses how to develop one.
An Artistic Collaboration
Artists Pamela Goldberg and Sabin Cannon run a studio called Double Exposure. We recently had a conversation on how collaboration works.
What is Generative AI and How Does it Impact Artists?
Expert Carly Rector gives an overview of recent developments in generative AI and how they impact artists and the art industry.
The Digital Art Market
Carly Rector, founder of CO2ign Art speaks about the state of the art market for digital artists and the evolution of this channel.
Price Point Strategies to Increase Art Sales
Reach a bigger market share with a range of prices for every budget.
Thriving as an Artist During Tough Times
Artist Linda Finstad used coffee to build her art business (in the most difficult of times) and brighten the lives of others.
A Useful Tool for Artists: Color911 App
The Color911 app is a valuable tool for creative-minded people in many ways.
Selling Art B2B
Selling to a business client? Understanding your target customer’s needs will help you close the sale.
Earn More on Every Art Sale
Instead of running a sale or resorting to discounts, turn your thinking around. Use these strategies to increase the perceived value of your art and earn more on each sale.
What are You Selling?
Making additions and changes to your product offering can maximize your earning potential.
The Art Licensing Game
Thinking of licensing your artwork? Painter Tim Saternow shares his experience and recommendations for others who want to enter the industry.
Artful Gifts & Wearables
Six artists expanded their collections to include gift and wearable items. They spoke about the inspiration for these products, and how they are selling the merchandise.
