Each email in an inbox has about two seconds to capture attention. Here’s how to grab attention and get your message opened.
How to Use Your Artist Statement
An artist statement is an important part of the materials you present about your art and yourself to the world. Here are ways to use it effectively.
Partnering High End Real Estate and Art
Art and luxury properties can be a good mix. This realtor works with artists to make sales of both.
Artists and Legacy Planning
How important is it to plan for your art career to outlive you? Elizabeth Hulings, heir and manager of her artist father’s estate, explains how to prepare for your artist legacy.
A Top Artist Advocate Speaks
Arts leader and advocate Rickie Leiter has worked tirelessly to provide support and resources for artists of all types. She offers her views on the current state of the industry and what artists need to know.
How Artists Can Look Their Best in Photos
Today, artists connect directly with the public more than ever. They want to know you better, which means you’ll need photographs of yourself for marketing use. Want to look your very best? Use these tips from professional photographer Kelly Heck.
How to Use Testimonials to Sell More Art
Testimonials can be quotes from your existing customers who have a positive experience to share about how your art has enhanced their lives.
Artist Success: Turning Publicity Into Sales
Painter Elisa Sheehan received major media attention for her art, and turned those opportunities into sales.
Art Career Hot Streaks and How to Keep Them Hot
Unpredictably, and often fueled by viral posts on social media, an artist’s work can become a trending topic and publicity can soar, at least temporarily.
Does Your Art Business Need a Media Kit?
It’s easier than you think to assemble a media kit. This versatile marketing tool can help to promote your art and your business.
How Artists Can Gain Publicity
Publicity is an area of business that most artists do not take advantage of, for some good reasons. With more and more media in our lives, it can be difficult to know where to start.
