Art Business Learning
Powerful Strategies for Building Your Creative Business
Each course is accessed online, self-paced and designed specifically for working artists and makers
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$250: Artists and makers who want to market and sell their work need serious website traffic to build an audience. Some of the biggest hurdles are standing out in a crowded marketplace, pulling in site visitors and getting eyes on your work. Traffic comes from different sources: Search, Social, Repeat, Referral and Local. This Master Course taught by expert Daniel DiGriz is a comprehensive learning experience, encompassing all five “Express Seminar” trainings in one bundle.
This Master Course includes:
- Powerful Strategies to Generate Social Traffic
- Why You Need Local Traffic and How to Get It
- Secrets of Search Engine Traffic
- Generate Repeat Traffic and Increase Sales
- How to Get Referral Traffic & New Customers
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$50: More than a how-to class, this training gets to the heart of driving authentic social engagement to build an audience for your art business. Delivered in video format with 3.5 hours of instruction by tech and marketing guru Daniel DiGriz. Topics include:
- Getting a “Hell Yeah” response
- Creating audience experiences
- Choosing social channels
- Organic and ads (killer combo)
- What to post (and not)
- Additional resources
Available to purchase as a standalone course for $50. It is also a module in our comprehensive Master Course: Drive Massive Traffic to Your Art Website.
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$50: Artists have huge opportunities to make sales to local customers, but most fail to drive local traffic to their website. Instructor Daniel DiGriz teaches why this often overlooked source of traffic is one of the most important for your art business. This course gives you practical easy-to-implement steps to attract local interest, engage the audience and increase art sales. Topics include:
- Gaining local visibility
- Make your website local-friendly
- Make YouTube work for you
- Yelp listings and why they matter
- Creating local experiences for social press
- Finding local social press
- Templates, resources and more
Available to purchase as a standalone course for $50. It is also a module in our comprehensive Master Course: Drive Massive Traffic to Your Art Website.
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$50: This practical hands-on course takes the mystery out of search engine traffic, and places you as the artist in control of traffic sources including content, earned media and ads. Instructor Daniel DiGriz demystifies this topic with step-by-step training in more than 2.5 hours of video modules plus resources. Learn:
- How to climb the search engine ladder
- Build authority with your blog
- How to stay inspired
- Garner publicity and backlinks
- Make better posts
- Non-technical search optimization
- The search ads decision matrix
- Focusing on greatest returns
- Tools and resources
Available to purchase as a standalone course for $50. It is also a module in our comprehensive Master Course: Drive Massive Traffic to Your Art Website.
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$50: Most art sales are not made on first contact; it takes repeat exposure to develop collectors. Build engagement by bringing visitors back to your website again and again. Instructor Daniel DiGriz teaches practical, actionable steps to drive repeat traffic to your art website in video training that uses real life examples. Topics include:
- Why repeat traffic matters
- Use email to bring repeat traffic
- Write emails people are happy to open
- Crank up your email open rate
- Grab your audience with better subject lines
- Using automation
- How to build your email list
- Repeat traffic from social media
- Additional resources
Available to purchase as a standalone course for $50. It is also a module in our comprehensive Master Course: Drive Massive Traffic to Your Art Website.
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$50: Personal referral is a powerful way to gain visibility and interest from new customers. Instructor Daniel DiGriz teaches strategies to cultivate referrals, get testimonials, gain raving fans, connect with marketing partners, and increase your sales volume. In more than two hours of video training, you will learn:
- Why referral traffic matters
- How to get referral partners
- How to ask for and get testimonials
- Using gateway products
- Cultivate brand champions and evangelists
- Get referrals from business networking
- How conversations can help you gain referrals
- Templates and other resources
Available to purchase as a standalone course for $50. It is also a module in our comprehensive Master Course: Drive Massive Traffic to Your Art Website.
Buy Now | More Info | Free Preview
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$49: Marketing is an activity every artist must do, and social media marketing is often a big part of that task. If you are active on Instagram (or would like to be), you need smart strategies to get noticed, gain followers, and increase engagement. This course retails for $49.
Topics include:
- Introduction to Instagram and navigating the platform
- Build an amazing Instagram profile
- Your target audience and niche
- Harness the power of hashtags
- Multi-step campaigns
- Selling on Instagram
- Advanced techniques and growth hacking
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$97: Is pricing one of your biggest challenges? Do you know what your art is worth, and are you selling it at the correct prices? How can you position your work in the market to be saleable and profitable, too? This online course takes a deep look at the realities of costs, margins, and markups, with specific strategies to maximize your prices while attracting collectors who appreciate and understand the value of your art. This course retails for $97.
Topics include:
- The formula for calculating expenses and arriving at a base price.
- Why this formula is essential for fine artists and makers – no matter your market or how you are selling.
- How to control costs and become more efficient, increasing your margins.
- Adding perceived value to your work to increase your prices.
- The truth about markups – for selling wholesale, selling retail and consigning.
- How to price your fine art, and when to increase your prices.
- Strategies for working with art galleries.
- Discounting strategies and pitfalls.
- The importance of pricing consistency.
- How to scale your product offerings to gain repeat sales and increase profits.
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$147: Are you ready to take your art career to the next level? Every artist must present their work professionally in order to be taken seriously, sell their work and reach their goals. In a highly competitive marketplace, artists need skills and resources to make big impact with portfolio submissions as well as marketing. This course retails for $147.00.
- Developing and self-curating your portfolio
- Taking photographs of your artwork
- Managing, editing and protecting your images
- Supporting materials and how to write them
- Creating an artist media kit
- Getting juried in
- Creating a photo email signature
- Image checklist for your marketing toolbox
- Resource directory of online tools, and much more!
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$147: Learn practical strategies in this comprehensive course on Marketing Strategies. You will receive written content, checklists, five videos, case studies, self-evaluations and a huge Helpful Resource section with clickable links to tools and tutorials to make your marketing even more effective! This course retails for $147.00.
Topics include:
- Getting Ready to Market Your Work
- Creating an Outstanding Presentation
- Developing Your Artist Story, Concept & Brand
- Understanding Your Target Audience
- Developing Niche Markets
- Strategies for Motivating Buyers
- Using Traditional and New Marketing Methods – Online and Off
- Getting Press
- Networking and Strategic Alliances
- Creating an Effective Art Website
- Social Media Marketing
- Email Marketing Strategies
- Setting and Reaching Your Goals
- Bonus: Live Streamed Art Sales Training
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