Selling the purpose behind a brand has a decades-strong loyalty with marketers and entrepreneurs. Here’s how artists can use the same formula to “Find the Why?” and claim their voices in the marketplace.
How I Set and Reached My Art Sales Goals
What happens when an artist takes a proven business approach to setting and reaching goals? Painter Tom Blood shares his process and results.
Art as a Bridge to Healing
Terri Albanese used her art to help others express gratitude to frontline workers during the pandemic.
What Artists Should Know about The Corporate Market
The corporate sector may be a lucrative market for artists whose work is appropriate and who have the ability to work with other professionals to serve large clients.
Success is Often Who You Know
How can developing a strong network of connections grow your art business?
The Future of Art Fairs and Festivals
The 2020 pandemic wreaked havoc on live art events, forcing cancellations and changes to an entire industry. What does this mean for artists going forward?
Setting and Reaching Your Art Business Goals
What do you want to achieve? Define your vision, set specific goals, and build a road map to get there.
Self-Curate Your Artist Portfolio
How to review and revise your artist portfolio to give a versatile and professional presentation.
How to Get Your Art Noticed
How do artists gain recognition for their work? Painter Tim Saternow writes about the importance of authenticity and vision.
How to Use Your Artist Statement
An artist statement is an important part of the materials you present about your art and yourself to the world. Here are ways to use it effectively.
How One Artist Self-Published a Book
Painter Josh Lance tells the story of traveling the world and creating art through the publication of a book that documents his life and work.
The Art of Grieving – 365 Days of Painting
Artist Preston Zeller turned a tragic event into a force for good. His project The Art of Grieving, is a platform for change and discussion around the topic.
An Artist’s View of the Pandemic and Social Inequity
Artist Robin Holder’s powerful work opens a dialogue about changing perceptions on race and culture, and moving towards a greater humanity.
Why Paint a Series?
When an artist creates a series of works, it’s an opportunity to make a powerful statement.
