It’s essential to be able to articulate the concept behind your work and how it relates to what your audience cares about and values
The Artist’s Guide to Getting Your Art Seen
Just starting out as an artist in business? Here’s how to get your work out there quickly, find opportunities and move forward.
How Artists Can Attract Press Coverage
Want to get some publicity for your art business? Use these tips to reach out to press members and be noticed.
Is Selling Wholesale Right for You?
Have you considered selling your art or handmade work in the wholesale marketplace? Let’s see if it’s the right model for you.
Your Portfolio and Signature Style
An integral part of success for an artist is becoming recognizale by using a distinct, signature style. Here’s how to get started.
They’re Not Your Customers!
Most people don’t want your art. That doesn’t matter. Here’s how to cut through all the noise and find your target audience.
Why Your Art Isn’t Selling
The reason your art fails to sell is probably not what you’re thinking. Let’s dive into the unspoken truths about art sales.
Featured Artist Betsy Wiersma
Artist Betsy Wiersma undertook a mission to create wearable art that delights customers while supporting charitable causes.
How Artists Can Overcome Fear and Promote Themselves
Artist Corrina Thurston writes about her personal experience in taking risks, how artists can overcome fears and promote their work.
Increase the Value of Your Art & Grow Sales
Discover two powerful strategies to enhance your art business, increasing the professional and personal perceptions of your art’s value.
Diversify Your Income to Maximize Art Sales
Consider adding new methods of earning that can even out your art business income and help your bottom line.
Plan a Profitable Holiday Art Sale
Thinking of opening your studio or renting a space for a holiday sale of your art or handmade work? Use these quick tips.
How Your Art Community Can Work for You
Are you an active participant in an art community? There are plenty of reasons to belong and ways to connect.
The 80/20 Rule for Artists
The 80/20 Pareto principle could be one of the most impactful aspects of your art business. Here’s how it works.
