How your customer – and your creative business – can benefit when you offer customization.
Add a Turnkey Element When Selling Art
Why should an artist consider convenience and “ready to use” as an element to build into their offering?
The Truth About SEO for Artists
If you really want to make your SEO and marketing efforts grow wings and fly, you’ll need links and exposure.
Are You Overwhelming Your Customers with Too Many Choices?
If the collection of work that you have for sale is unwieldy and tends to overwhelm customers, you must cut through the clutter and make some hard decisions.
Making a Living with Live Painting
These two artists who have both found a niche in the live painting arena. Their venues differ, but their approach is the same.
3 Things Art Collectors Need to Know
Collectors don’t only need to know that the art they are considering is right for them. Here are three important factors that close the sale.
The Art of 3D Typography: An Interview with Noah Camp
Lettering expert and Instagram sensation Noah Camp is a 3D artist, illustrator, and typographer, interviewed about this fascinating and cutting-edge technique.
An Artist in Transition
“This is the story of a lot of artists,” says Dayal, “they are always on fire. But I am like a phoenix rising from the ashes.”
What Motivates Your Collectors?
The art that collectors own also allows them to express their own creativity – because selecting, buying and displaying art is a creative endeavor in itself.
Top 3 Marketing Mistakes Artists Make
Without the kind of marketing clarity that comes from this foundational work, your website and the copy on it will not connect with your target audience.
How Artists Can Work Effectively with Publishers
Before agreeing to any publication offer, you should have some idea in mind with regard to the terms and conditions you are willing to accept.
10 Easy Tips for Better Sales at Your Next Art Fair
When a person is looking at our artwork, we suddenly don’t know how to behave. We don’t trust our “natural” instincts.
The Value of Art In Situ
These artists use in situ photos to share their art with customers. Here’s why you should, too.
Boost Your Art Marketing with Printed Materials
Can artists use copy and print services when promoting themselves and their work? Absolutely
