Video Marketing & Artists: A Match Made in Heaven

Just like your work, video engages the senses and, since it’s a visual medium, it gives you the opportunity to show rather than tell others what you do.

Creating an Art Business with Limited Energy

There are things I can’t do right now because I don’t have the energy to do them, and it took me a long time to realize that that’s okay.

What Do You Want as an Artist?

The reality is that making it happen involves endless hours performing tasks and taking risks that may not appeal to you.

Selling One-of-a-Kind Art at Wholesale

Even though each sculpture is individual, he does take orders for similar sculptures with the same theme. However, they will have different fabrics and details.

Social Media Tips from Lori McNee

You might not become a social media superstar by starting an online networking presence, but you can get traction and share your work with a global audience.

Unexpected Opportunity Leads to Online Teaching

Pastel Artists UK spawned “The Pastel Academy Online” which is enabling me to put down the much needed information into course form.

Artists in San Francisco Join Forces to Reverse the Whiteout of Arts and Culture

We formed the Cultural Space Coalition as a way to help connect groups and individuals who are working to reverse the trend of disappearing cultural spaces.

Anatomy of a Successful Email Marketing Campaign

10 ways to get started on a kick-ass email marketing campaign to sell your art.

What is America’s Best Art Fair?

ArtFairCalendar.com announces the results of its 3rd annual “America’s Best Art Fairs” survey.

Artist Stories

Take a look at the impact these artists make through sharing their stories.

Serious about Art Marketing – Part 2

She knew that she would be using social media and email marketing, as well as direct mail to reach out to her followers and her list several times before the event began

Serious about Art Marketing – Part 1

First, by ‘unveiling’ a preview of the show to my mailing list, it offers a bit of insider treatment to my contacts and hopefully creates some interest.

How Sublimation Printing can Scale an Art Business

Taking this step means she is now poised to enter new marketplaces for her work, and is ready to build a strong business with potential to sell volume and gain repeat orders.

“I Covered My Expenses” and Other Forms of Delusion & Denial

The delusion of “I covered my expenses” relies on the denial of the true total costs and expenses of participation in a show.