Out-of-the-Box Art Marketing Ideas

While you are meeting your perfect audience, why not give them an up close and personal look at how you work?

How to Balance Art & Life

Fulfilling your desire to be an artist and develop a business while dealing with the distractions and commitments of everyday life can be very frustrating.

The Art of Bespoke

An artist creating bespoke leather goods answers the question, “Why do buyers crave individually handmade, one-of-a-kind work?”

Partner with Your Galleries to Sell More Art

People love meeting the artists… so much so that our public calendar now states which artist is representing the gallery on a given day.

How to Get Accepted by the Press

How can artists make press connections that get results?

How to Get Rejected by the Press

Although most of the people who get in touch are probably very nice people, they are making a fatal mistake when it comes to getting press attention.

How to Create an Amazing Customer Experience for your Collectors

When the sale is made, the artist ships out the work to the buyer. This isn’t the end of the customer experience. It’s actually a huge opportunity to delight your customer and turn them into a raving fan.

Artist Strategies Lead to Regular Online Sales

Canadian photographer Michael Winsor is highly successful with e-commerce, making online sales of his work on a daily basis. He shares tips for artists.

Art Licensing Website Connects Artists and Clients

The site is not an art licensing agent, but simply a meeting place, in essence a “virtual art licensing show.”

Keys to Increasing Online Art Sales

Ideally, you want to help them develop a comfort level where they are ready to purchase. It’s about the customer experience.

Who Controls Your Art Business?

Some people will have no problem complying and making Facebook part of their advertising expenses, but I know for most of my clients, this is just not feasible.

What Artists Must Know About Selling Art Online

You know online art sales have gone totally mainstream when millions of people are being exposed to national advertisements that make shopping for artwork seem this appealing, easy and fun.

Luck vs. Opportunity

For me taking control, actively engaging and committing to all of these elements rather than waiting for them to happen has led from one opportunity to the next.

How an Artist Created a Full-Time Business

I love creating artwork, however, selling originals I learned early on was the limiting factor if that is all I sold.