Testimonials are an excellent way to share personal recommendations on your website, as well as in other forms of marketing.
Artist Website Strategies: Improve Your About Page
The About page is one of the most visited on any website, and should be compelling and inviting. Are you satisfied with yours?
Artist Website Strategies: Improve Your Home Page
Build a Home page on your art website that makes impact and draws the visitor in to want to see more of your art and your story.
Is Easy Access Ruining Your Art Business?
There is too much access to present and sell your work to the world. The value of it has been diminished. An opinion piece by Carolyn Edlund.
Tattoo by You
Tattoodo provides the opportunity to have ideas brought to life by artists from all over the world. Here’s how they got started.
Your Greatest Asset in Finding Gallery Representation
How do you sift through the thousands of galleries out there to find those suitable for you and your work?
Top Tips for a Successful Open Studio
Open Studios can be a very rewarding event and a great transition to becoming a “professional’ or full-time artist.
5 Steps to Gaining Referral Business
Referrals from existing customers are just about the best prospects you can get, and many artists grow their business mainly through being referred.
Selling Wholesale as a Business Model
How artists and makers can take advantage of wholesaling, which is a sustainable business model that can help grow their sales.
Portrait of a Curator
Cynthia Fountain, Director of Artetude Gallery in Asheville, NC shares her story and some of the finer points of curating an exhibit.
What Makes Art Remarkable?
Remarkable art works on several levels, with a concept that is deeper and more meaningful than what initially meets the eye.
How to Create an Artist Email Newsletter that Works
Ruth Soller, a successful painter from Colorado, explains how to create an artist newsletter that gets real results.
It’s Not All About the Money
There aren’t many artists I know who are creating work just for the money. In fact, it’s pretty much the opposite.
Effective Art Marketing is Not About You
When inviting people to connect, Like, or follow you on any social platform, let them know how your content is going to make their lives more enjoyable.
