What’s the Back Story on Your Art?

Consistent use of unexpected touches can be an expression of your brand as an artist, even when used on the back or the inside.

The Power of the Photograph

One of the important parts of your home photo studio should be a good, sturdy tripod to mount the camera on.

The Importance of the Picture

Properly photographing your items is not a daunting task, though it does take an investment in time, and a little money.

Profile of a Collector – Part 2

Through her experience, she has become interested in acquiring landscapes by California painters, and she focuses mainly on this niche.

Profile of a Collector – Part 1

Marsha is a fairly typical collector. She doesn’t buy extremely high-end art or purchase it as an investment.

Should You Change your Name for the Sake of Art?

Todd Ridge explains why he changed his name as an artist and a brand to become more memorable and enhance sales.

Telling Your Artist Story

Delight your visitors with lots of big, juicy, photos of your studio, or better yet, you in your studio in the process of creating your art.

Work on Your Art Business

As a creative entrepreneur, you have to manage this delicate balance on a daily basis. It’s at the core of your success.

The Power of Trust

The most basic element of all relationships is trust – business associations as well as friendships depend on it.

Would You Sell Your Art at Walmart?

Many artists might be surprised, or even shocked at the thought of selling their work through Walmart. Photographer Sandra Canning is not one of those artists.

Crafting Your Brand

Over the years as I’ve been an artist, author and marketer, I have come to believe one thing passionately – people buy the story.

Artists on Location

Artsy Shark celebrates artists in the field, hard at work, showing, selling, or gathering inspiration.

Gallery Interview: Cowley Fine Art

Running a gallery is very much like creating art. You start with a vision and as you progress, the vision changes and evolves.

Artists, Do You Need an Agent?

There is a huge hunger (and confusion) among artists about how to sell their work. Would an agent be the solution?