Understanding the hidden reasons behind making a purchase will help you plan, market and sell more of your work.
A Day in the Life of an Artist’s Licensing Agent
I use a combination of cold calling and email submissions. I submit artwork after reviewing the guidelines on the company’s website.
Scott Price: Writer, Digital Artist, Self-Publisher
As internet resources allow artists and writers to self-publish, they increase their independence and opportunities.
Why Artists Need a Mentor
Personal coaches and consultants can be essential partners and mentors, helping you set up strategies on a highly individualized level.
How to Generate Buzz for Your Next Studio Event
Are you planning an open studio for the holiday season, and want to draw a crowd?
4 Things Artists Can Learn from Their Day Jobs
Even if you don’t love your day job, you can take a few tips from how you work there and use them in your own business as an artist.
Consultation Case Study: Improving a Greeting Card Line
An artist who designed a line of greeting cards requested a consultation to evaluate her collection and sales strategies. Is this line ready for retail?
Artist Profile: Smart Strategies for Licensing
We start with a pattern and then determine the type of product we might like to see it on.
Is There a Future for Trade Shows and Sales Reps?
With the advent of internet shopping and an abundance of websites, the face of commerce is continuing to change entire industries.
Consultation Case Study: Freelance Illustrator
“This strategy has the long-term aim of the freelance illustrator being viewed as a consultative partner to clients, thereby setting up relationships which will lead to repeat business.”
How to Make Your Customers Fall in Love with You
A well-planned strategy to connect with and court your prospective clients can make them fall truly, madly, deeply in love with you and your work.
Target Your Market to Increase Your Sales
As an artist, can you identify your target market? What you need to know and how it can help your business.
Interview with Surtex Manager Penny Sikalis
Penny Sikalis, manager of the art licensing show Surtex in New York City reveals what artists need to know about exhibiting.
A Guide to Pricing Your Artwork
There is no perfect formula for pricing your work, but here are a few helpful hints.
