An interview with art publishing executive Donna Levan, on what artists should know about working in the industry.
Email Marketing for Artists – Part 2
Here are some ways to grow your subscriber list and make your newsletters even more effective.
Email Marketing for Artists – Part 1
Want to build website traffic, and get in front of your audience at every opportunity? Building and using an email database of your contacts is crucial to maximize your exposure and create repeat sales of your work.
Are Your Art Prices Unrealistic?
Not pricing your art correctly has consequences, and is unhealthy for your business.
How to Define Your Dream and Plan Goals
Have a dream? Visualize the outcome, and then set measurable goals to achieve it. Here’s how.
A Disaster and a Valuable Lesson
Sometimes we learn the most valuable business lessons through tough experiences. Here’s what happened to me.
Turning Artists into Businesspeople/Interview with MICA Dean David Gracyalny
David Gracyalny, the Dean of Continuing Studies at Maryland Institute College of Art, discusses their Master of Professional Studies degree. It is being offered to train artists in business and prepare them to be small business owners.
3 Ways to Increase Every Sale
Strategies for artists to increase every sale they make by bundling and creating sets that naturally go together, or cross-selling other merchandise to bump up each ticket.
Is an Art Residency Right for You?
What is involved with finding, applying for and participating in artist residencies? Guest blogger Joseph Cavalieri details how to go about this process step by step, and gives ideas for using your residency to meet other artists, promote your work and make permanent connections.
How to Work with Art Consultants
Art consultant and author Barbara Markoff discusses how artists meet art consultants and can best work with them to create and place art in corporate settings.
Vision and Strategy for Artists
In Part 1 of her guest blog on Artsy Shark, Rhonda Schaller discusses alternative methods of exhibition, alternative spaces, and exhibition models, plus a business plan exercise.
How Being a Full-Time Artist Will Change Your Life
Your vision of what your life will be like earning a living as a full-time artist changes over time. One artist’s experience of how reality changed her thinking and why that made all the difference.
25 Ways Artists Can Market Their Work
A list of many ways artists and craftspeople can find exposure for their work, and increase sales. Includes marketing ideas, venues for sales and unusual ways to sell.
Increase Business by Building Your Personal Network
Building a personal network of friends and contacts gets you started on giving and receiving business referrals. Word of mouth is a powerful way to build business. How to make contacts, follow up and give referrals, while being open to receiving them as well.
