Rachel Biel shares the story of an online handmade community and the labor of love that built it.
Cultivate Collectors Emotionally
Create marketing messages that connect emotionally with your potential customers.
Selling Art B2B
Selling to a business client? Understanding your target customer’s needs will help you close the sale.
Your Art Website Checklist
Use this simple guide to build an inviting art website with a great visitor experience.
Connect with Your Art Collectors
by Carolyn Edlund Invite engagement from people interested in your work to begin conversations that lead to art sales. Acquiring a collector base that will appreciate what you do and purchase your work is a process. Very few sales are made when the client first sees your art. Most often they need exposure […]
How Artists Use Video for Marketing
Video rules online and in social media. Artists are using this format in different ways to share their work and engage potential customers.
Your Art Display: Presentation Matters
Give your customers a visual clue as to the value and desirability of your artwork by using thoughtful presentation.
8 New Social Media Platforms To Market Your Art
by Marisa D. Aceves An introduction to new and exciting platforms for promoting and sharing your artwork. Art marketing has changed with the progressive arrival of new technologies and social media applications. As a result, artists must learn to embrace new ways to share their art with the world. While many artists are […]
9 Golden Rules for Selling Art
Set your art business up for success with practical strategies that make selling a pleasure.
Start a Successful Artist Blog (or Podcast)
by Carolyn Edlund Many artist entrepreneurs are looking to gain attention and interact with a target audience. Content creation is a great way to start that engagement. There is a steady increase in the number of artists selling online. Consequently there is also a huge amount of “noise” happening in an already crowded […]
Plan for Success by Mapping Your Art Business
Here’s a method of “big picture” planning to guide you in building your art business.
Your Artist Statement: Why You Need One and Where You Can Use it
An artist statement is a concise written summary of your work that sets the tone for your brand story and marketing messages. Ultimately, the point of an artist statement is make others more interested in your work.
Earn More on Every Art Sale
Instead of running a sale or resorting to discounts, turn your thinking around. Use these strategies to increase the perceived value of your art and earn more on each sale.
How to Protect Your Art Business and Studio
As small business people, creatives face different forms of risk every day. Misperceptions are common in the art community about studio and personal safety, insurance and emergency preparedness.
