The biggest frustration that I hear from the sales reps that I mentor, is that the old strategies aren’t working anymore.
Consultation Case Study: Improving a Greeting Card Line
An artist who designed a line of greeting cards requested a consultation to evaluate her collection and sales strategies. Is this line ready for retail?
Greeting Card Entrepreneurs Take Advantage of Niche Marketing
Two greeting card entrepreneurs built a brand and a reputation around a niche that appeals to their eco-conscious base.
Alaskan Artist Finds Success in Niche Market
How artist Jill Marshall has used regional images and themes to market her line of whimsical greeting cards.
6 Ways to Improve Your Greeting Card Sales
Are you planning a greeting card line? Good design and text are important basics. Here are six additional suggestions to hone your line and grow your sales.
Featured Artist Francesca Tesoriere
Italian artist Francesca Tesoriere is a freelance illustrator who has created artwork for childrens books, greeting cards, gift wrap and other projects. She is seeking additional art licensing opportunities.
Advice from a RockStar Sales Rep
Sales rockstar Meryl Hooker helps artists and entrepreneurs get focused on business strategies to help sell their products.
8 Techniques to Get Your Greeting Card Line into a Store
If you want to sell your greeting card line into more stores, these techniques can help get your foot in the door.
Greeting Card Entrepreneur Designs Her Own Success
Louisa Huang, creator of the greeting card line “Paper Musings” explains how she started and grew her business.
Choose the Right Printer for Your Greeting Card Line
Tips and suggestions for artists who have their own greeting card line on how to choose the best printer for the job.
Searching for Fresh Talent/Interview with Brush Dance President Christine Witt
Brush Dance President Christine Witt discusses how they select artists to design their paper lines and the spirit behind their company.
What You Didn’t Know About Starting a Greeting Card Line (Part 3)
How artists can start their own greeting card line, focusing on marketing and sales
What You Didn’t Know About Starting a Greeting Card Line (Part 2)
Business information about starting a greeting card line.
What You Didn’t Know About Starting a Greeting Card Line (Part 1)
Essential information for artists about starting a greeting card line.
