Don’t lose track of your existing customers. They are the key to growing your creative business.
How Artists Can Build Credibility
People want to buy art from experts, not amateurs. How can you share your expertise and gain credibility as an artist?
Where to Sell Art Online
Want to increase your art sales by selling online? Here’s what you need to know.
Simple Ways to Add Value and Boost Your Sales
Designed to entice, this is adding something that makes them say, “Wow, this is great. I want to buy this”.
Three Writing Traps Artists Should Avoid
The folks who read your grant application aren’t interested in the state of your marriage or what you had for dinner last night. They want to know about your work, so that’s what you should focus on.
Add a Customized Element When Selling Art
How your customer – and your creative business – can benefit when you offer customization.
Add a Turnkey Element When Selling Art
Why should an artist consider convenience and “ready to use” as an element to build into their offering?
The Truth About SEO for Artists
If you really want to make your SEO and marketing efforts grow wings and fly, you’ll need links and exposure.
3 Things Art Collectors Need to Know
Collectors don’t only need to know that the art they are considering is right for them. Here are three important factors that close the sale.
An Artist in Transition
“This is the story of a lot of artists,” says Dayal, “they are always on fire. But I am like a phoenix rising from the ashes.”
What Motivates Your Collectors?
The art that collectors own also allows them to express their own creativity – because selecting, buying and displaying art is a creative endeavor in itself.
Top 3 Marketing Mistakes Artists Make
Without the kind of marketing clarity that comes from this foundational work, your website and the copy on it will not connect with your target audience.
The Value of Art In Situ
These artists use in situ photos to share their art with customers. Here’s why you should, too.
Boost Your Art Marketing with Printed Materials
Can artists use copy and print services when promoting themselves and their work? Absolutely
