First, by ‘unveiling’ a preview of the show to my mailing list, it offers a bit of insider treatment to my contacts and hopefully creates some interest.
Increase Your Art Sales by Making an Emotional Connection
Enhance the buying experience for your potential customers by sharing the “why” of the purchase, and offering a message that creates an emotional resonance.
“I Covered My Expenses” and Other Forms of Delusion & Denial
The delusion of “I covered my expenses” relies on the denial of the true total costs and expenses of participation in a show.
Use Inbound Marketing to Increase Your Social Reach
Interacting with fans and followers is just as important as reaching out to potential business contacts in your industry via social media.
Promoting a Body of Work
Artist Paul Roustan has developed an incredible body painting portfolio, and published a book about his work.
Introduction to Inbound Marketing for Artists
Inbound marketing has grown exponentially over the past few years, as social media has become a more and more profitable marketing tool.
It’s All About Your List
Want to grow a solid creative business? Build your mailing list. How artists can increase business by using their email list regularly.
The Artist Doesn’t Always Know Best
There are times when our own opinion isn’t enough; when we need to reach out to others for feedback that will help guide our direction. In those instances, crowdsourcing can prove invaluable.
What’s Killing Your Art Sales?
Use that story to grab attention and use your message to let shoppers know how much they will love becoming one of your collectors.
How Artists Can Get Marketing Assistance
Need help with marketing and promoting your art? Check out these resources.
Smart Marketing Strategy: Serve Up Your Art
As the artist, you are in a perfect position to make those recommendations on how and where your work should be displayed.
Artists … Exit Your Comfort Zone
Four Marketing Techniques YOU Can Use to Boost Your Web Presence
You’re Probably Doing It Wrong
It should go without saying— having quality digital images is 100% critical for your art business.
Avoid These Mistakes to Build an Effective Art Portfolio
You never know when you might have a great opportunity and need to show your best work at a moment’s notice.
