Selling One-of-a-Kind Art at Wholesale

Even though each sculpture is individual, he does take orders for similar sculptures with the same theme. However, they will have different fabrics and details.

Social Media Tips from Lori McNee

You might not become a social media superstar by starting an online networking presence, but you can get traction and share your work with a global audience.

Anatomy of a Successful Email Marketing Campaign

10 ways to get started on a kick-ass email marketing campaign to sell your art.

Artist Stories

Take a look at the impact these artists make through sharing their stories.

Serious about Art Marketing – Part 2

She knew that she would be using social media and email marketing, as well as direct mail to reach out to her followers and her list several times before the event began

Serious about Art Marketing – Part 1

First, by ‘unveiling’ a preview of the show to my mailing list, it offers a bit of insider treatment to my contacts and hopefully creates some interest.

Increase Your Art Sales by Making an Emotional Connection

Enhance the buying experience for your potential customers by sharing the “why” of the purchase, and offering a message that creates an emotional resonance.

“I Covered My Expenses” and Other Forms of Delusion & Denial

The delusion of “I covered my expenses” relies on the denial of the true total costs and expenses of participation in a show.

Use Inbound Marketing to Increase Your Social Reach

Interacting with fans and followers is just as important as reaching out to potential business contacts in your industry via social media.

Promoting a Body of Work

Artist Paul Roustan has developed an incredible body painting portfolio, and published a book about his work.

Introduction to Inbound Marketing for Artists

Inbound marketing has grown exponentially over the past few years, as social media has become a more and more profitable marketing tool.

It’s All About Your List

Want to grow a solid creative business? Build your mailing list. How artists can increase business by using their email list regularly.

The Artist Doesn’t Always Know Best

There are times when our own opinion isn’t enough; when we need to reach out to others for feedback that will help guide our direction. In those instances, crowdsourcing can prove invaluable.

What’s Killing Your Art Sales?

Use that story to grab attention and use your message to let shoppers know how much they will love becoming one of your collectors.