Tips for Promoting Your Art on Instagram

What stands out on an Instagram feed? Wonderful photos that catch the eye.

Video Marketing & Artists: A Match Made in Heaven

Just like your work, video engages the senses and, since it’s a visual medium, it gives you the opportunity to show rather than tell others what you do.

Instagram Interactive Gallery Sells Your Art

Want to sell more art on Instagram? Here’s one way to drive traffic to your website and increase art sales on your existing e-commerce platform.

Selling One-of-a-Kind Art at Wholesale

Even though each sculpture is individual, he does take orders for similar sculptures with the same theme. However, they will have different fabrics and details.

Social Media Tips from Lori McNee

You might not become a social media superstar by starting an online networking presence, but you can get traction and share your work with a global audience.

Anatomy of a Successful Email Marketing Campaign

10 ways to get started on a kick-ass email marketing campaign to sell your art.

Artist Stories

Take a look at the impact these artists make through sharing their stories.

Serious about Art Marketing – Part 2

She knew that she would be using social media and email marketing, as well as direct mail to reach out to her followers and her list several times before the event began

Serious about Art Marketing – Part 1

First, by ‘unveiling’ a preview of the show to my mailing list, it offers a bit of insider treatment to my contacts and hopefully creates some interest.

Increase Your Art Sales by Making an Emotional Connection

Enhance the buying experience for your potential customers by sharing the “why” of the purchase, and offering a message that creates an emotional resonance.

“I Covered My Expenses” and Other Forms of Delusion & Denial

The delusion of “I covered my expenses” relies on the denial of the true total costs and expenses of participation in a show.

Use Inbound Marketing to Increase Your Social Reach

Interacting with fans and followers is just as important as reaching out to potential business contacts in your industry via social media.

Promoting a Body of Work

Artist Paul Roustan has developed an incredible body painting portfolio, and published a book about his work.

Introduction to Inbound Marketing for Artists

Inbound marketing has grown exponentially over the past few years, as social media has become a more and more profitable marketing tool.